A New Magic Bracelet is About to be Introduced At Disney Parks – Austin Visuals Reports

Walt Disney World may soon be going to no turnstiles and no cash required. Sound too good to be true?  A new gadget for Disneyland takes admission to a new world of high tech. In the near future, visitors may soon wear rubber bracelets containing credit card information and Smartphone alerts would let a visitor know when their time has come to enter the next ride without needing to stand in line. This happens starting this Spring.

“If we can enhance the experience, more people will spend more of their leisure time with us,” said Thomas O. Staggs, chairman of Disney Parks and Resorts. Austin Visuals 3D Animation Studio presents images here:

This vacation management system called MyMagic+ will forever change the way Disney World visitors do just about everything. These wristbands will collect personal data. If you buy a balloon or meet Snow White, Disney will be able to tailor your experience. In the older days, Cinderella could only say hello to everyone in a general way. Now if visitors opt in, hidden sensors will read MagicBand, providing Cinderella with the information to say “Hi Ashley, I understand it’s your birthday.”

These RFID bracelets will function as a room key, parking ticket, FastPass and credit card.  It can be personalized (as shown by the “Michael” printed on the example band) and thrown away when it expires.

“We want to take experiences that are more passive and make them as interactive as possible — moving from, ‘Cool, look at that talking bird,’ to ‘Wow, amazing, that bird is talking directly to me,’ ” said Bruce Vaughn, chief creative executive for Walt Disney Imagineering.

Disney has possibly chosen this improvement to their parks because building new rides in recent years has not brought in as many visitors as executives have hoped for. It looks like these wristbands are an excellent way to move Disney forward into the 21st Century with soaring profits and more value-added experiences.

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