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Austin Visuals’ Technology News

marketing tips, marketing audience

The Golden Rule of Online Content

By | Austin Visuals' Blog | No Comments
Online media has forced traditional marketing’s hand. There’s no shortage of content competing for your audience’s attention: It is way too easy for viewers to simply click and move on. To cut through the clutter and connect with viewers, brands must step back and put what they want to say through the filter of what their audience will want to hear.
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online video marketing tips 2017

Five Tips for Creating Videos That Build Brands and Drive Sales

By | Austin Visuals' Blog | No Comments
Storytelling through video whether it’s live video or 3D/2D animation has become part of the required content marketing toolkit for brands looking to create awareness in their market. Old Spice, for example, sought to refresh a sleepy brand; Jack Dorsey launched a whole new product category with Square Cash; and Red Bull created a movement with its “Gives You Wings” campaign.
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