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Austin Visuals’ Technology News

Predictive marketing metrics will become coveted by marketers.

By | Austin Visuals' Blog
Right now, marketers are campaign-oriented. They focus on measuring the success of campaigns above measuring the customer lifetime value (CLV). This happens for various reasons, one being that campaign metrics are easier to measure than individual customer lifetime value. Additionally, the way we calculate CLV isn’t always very accurate, as it uses known historical data and bases that data solely upon past transactions for a particular customer or group.
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The journey to 1:1 – Personalization is on

By | Austin Visuals' Blog
Email marketing has been a pioneer of modern marketing personalization.The ability to craft individualized experiences at scale has given email marketing huge leads when it comes to personalization. But so far, email personalization has been based mainly on past events like user-created profiles and preferences, purchases and life stage events.
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EMAIL MARKETING WILL BECOME TURBOCHARGED

By | Austin Visuals' Blog
Relevance is paramount—to subscriber experiences, to deliverability, and to email revenue generation. In 2018, email marketers will increase their use of automated emails, which are central to creating more email experiences. For example, successful programs are 108.5% more likely than less successful programs to generate at least half of their email marketing revenue from automated and transactional emails (17.1% vs.
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The marketing funnel as we know it is dead.

By | Austin Visuals' Blog
For decades, marketers have prescribed to the notion of a marketing and sales funnel where leads enter into the top and customers emerge, like magic, from the bottom. We’ve created and optimized content and experiences for the different stages of this funnel and tested a plethora of tools and tactics to maximize it.
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