When communicating with people, it has probably come to your attention that the average person takes more away from visual aids then they do any other medium. Our society has also stressed the need for efficiency in both comprehension and time. When it comes to training employees or educating an audience sometimes you don’t have the time to read through a manual or teach through a demonstration. Even if you do, your audience is likely to lose interest pretty quickly. Watching a video with a voice narration and moving graphics is a much better way to draw their focus.


The best way for a company to communicate something to people is through videos. Videos are just more time efficient. According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words or 3,600 web pages. It is also proven that people retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Not to mention that videos decrease the chance for your audience to misinterpret what you’re saying. The best way for your company to sell your product /service or showcase the mechanics behind it is through an explainer video.

An explainer video is a short and entertaining video that, as its name implies, explains a product, service, process, or idea to its audience. This video can use any variety of mediums such as animation, live action, or typography, usually paired with a narration, when it comes to getting its point across. You’ve likely seen explainer videos in the form or commercials, marketing videos, infomercials, or kickstarter videos.

There are a multitude of instances that an explainer video can be a great tool in getting your message across.

You can use an explainer video to explain a service…

Or explain the mechanics behind a product…

Or even advertise the services that you provide.


These are only a few of the ways you can utilize an explainer video. These short videos thoroughly communicate what you want while still being short enough to keep your audience losing focus. Using videos will grab your audience’s attention and imprint your message in their minds.


Now that you know about explainer videos here are some things to keep in mind when searching for a company to produce one for you.

–        How experienced is the company?

–        How many similar videos have they created in the past?

–        Do they specialize in the type of video you want to create?

–        Do they have an in house team to handle the work load or do they outsource it?

–        What is the quality level of their previous works?


We here at Austin Visuals have plenty of experience in creating explainer videos. We have used both 3D and 2D animation when making videos. Our work is high quality and we work quickly and efficiently. We also go the extra step and keep you abreast of our progress throughout the entire process with regular updates.

At absolutely no cost to you, we’ll give you thirty minutes of consultation time. We can talk about your marketing and animation needs, and see if Austin Visuals is a good fit to fulfill those needs.  Contact us Today to request a free quote and to learn more about how Austin Visuals can help you with your business.  Call us today at 512-591-8024  or CLICK HERE to request a FREE quote online or email us at : info@austinvisuals.com to explore how we can help you with any graphics or 3d animation needs you have.