Insight Into the Animation & Gaming Market – Austin Visuals 3D Animation Studio Reports

One of the fastest-growing markets is that of animation and gaming. It is expected to grow from $122.2 billion (2010) to $242.9 billion in 2016. As expected, the animation and gaming market is led by North America. Europe follows the trend; they have the benefit of advancements in technology and essential animation infrastructure. In terms of revenue, Asia-Pacific and Japan each have a smaller market. This market is expected to grow even more quickly than in North America, though, powered by rising government initiatives and increasing penetration of mobile subscriber base.


Players seeking to gain a competitive advantage in this arena can shift their focus away from bundling of entertainment services and start catering to individual services. Large players such as Walt Disney Company, DreamWorks Animation, and Aardman Animations are entering into agreements in regards to utilization, distribution and licensing of each other’s talent.


Recently there as been a massive push in the registration of patents for animation technologies. Expansion of the target market, as well as creativity, are major reasons for this push. Due not only to the wide scope and demand for animation content, but to the presence of large players like DreamWorks and Disney, the US leads the market for animation patents. Across the globe, the demand for 3D animation is huge, and most of the animation industries, such as Adobe Systems Incorporated, Sony Corporation and Disney Enterprises Inc are each trying to get their share of the 3D market.

Massively multiplayer online games (such as Blizzard’s World of Warcraft and EA/Bioware’s Knights of the Old Republic) and other similar online roleplaying games are innovative gaming techniques that have given a new outlook to the gaming market. Due to government support and the presence of industry giants such as Microsoft Corporation, Disney and Electronic Arts (among others), the US registers the maximum number of patents.

Government initiatives constitute another major driving force behind the fast-growing animation market. The gaming market is pulled up by accessibility to broadband internet and greater penetration. Restraining factors include lack of skills and piracy. More key issues in the industry are consumers’ move from buying games to renting them, and dropping prices due to the rise of free-to-play gaming.

Animation and gaming are two segments of the same market. Animation includes animation entertainment, web designing, e-learning and other sub segments. Animation entertainment includes such disciplines as TV & Broadcast, Direct to DVD, Visual Effects (VFX) and movies. Sub-segments of movies include 2D and 3D animation. The gaming segment includes online games, console, mobile and PC games.

Overall, both animation and gaming are both exciting places to be right now, no matter what part of the world you’re in. With as much revenue as they are expected to command, it’s not hard to imagine that a savvy player might not be able to get their company to become the Next Big Thing, like Pixar, Disney or Aardman Animation.

Austin Visuals 3D Animation Studio

At Austin Visuals 3D Animation Studio we specialize in providing the following 3D Animation and Video Services:

  • 3D Animation, FX, and 3D Renderings
  • Animation, Video Production, and Graphics from concept-to-completion

Contact us Today to request a free quote and to learn more about how Austin Visuals can help you with your business and your 3d animation needs. Austin Visuals can help you save time and many headaches of getting your project off the ground and best of all we make your imagination, reality. Call us today at 512-591-8024 or email us at :