Social media marketing and advertising in 2013 is a real job.
Social Media and SEO is now a key component to any business marketing program. So we next ask this question, how do we budget for this kind of undertaking?
The first step to answer this question is to understand that a professional team needs to be put in place for daily monitoring and execution of your corporate brand.
Budgeting thought No. 1: Marketing Strategy
You should first invest in a marketing strategy. Whether that’s delivered by an individual, or a social media marketing agency. To do it right, on a team of a mid-size or large-scale organization, you should be expecting to invest $5,000 to $10,000 for at least a month’s worth of time.
Budget Consideration No. 2: Social Media Foundation
Your social media sites are going to be your first costs. This includes the creation of custom covers for pages such as Twitter, Facebook, Pinterest, and LinkedIn. You will need a graphics person to design images such as Pinterest boards and welcome pages such as the Facebook cover page. Your investment here includes graphic design, technology development, planning, and training. Again, if you’re a part of an established firm, you could look at spend anywhere from $2,000 to $5,000.
Budget Consideration No. 3: Social Media Content
You’ll now need to commit to creating ongoing attention grabbing content. Content takes professionalism in design, writing skills, video production, photography, webcast production, audio development, and more. You’ll also require someone skilled in social media management, to manage all content and ensure that it’s engaging, supports your online brand position, and is optimized for your targeted search keywords or SEO.
The content creation itself, if staffed appropriately, can be done by skilled writers and 3d designers or Animation Specialists coupled with outside producers (of video content). Content creation needs to be considered a full-time job. Again, this can be done on salary by skilled staff or outsourced to a professional content development team or agency. Content development, including ongoing video production (product demos, service testimonials, campaigns), can be costly, but if done effectively, can deliver a high ROI. Effective social media marketing content should include:
- Blogging (a minimum of two to three new posts per week)
- Infographics or other illustrations
- Online videos (professionally done preferred)
- Articles (written for specific influential blogs and online publications as directed in your plan)
- Professional photography (products, live events)
- Recorded webinars and webcasts
A good budget for content development per month can range from $3,000 to $5,000 per month at a minimum.
Budget Consideration No. 4: Social Media Channel Management
Once you have a working content plan, you’ll need daily management of the social channels. This will drive your online brand awareness and engagement. Social media management takes listening, research, staying on top of trends and influencers, and ongoing creative thinking. This could cost at least $3,000 to $5,000 per month to do this work right.
Budget Consideration No. 5: Campaigning
As an ongoing marketing practice, campaigning and outreach to specific targets, whether primary consumer/client or direct to media, is a necessary step to keep your brand in the face of those who will influence or directly make the buy. This could cost you a minimum of $1,500 additional budget a quarter for this.
Budget Consideration No. 6: Social Media Management and Monitoring Tools
Although the social networks themselves provide some tools for monitoring how you’re brand is reaching your target audience, there are specific tools such as SocialOomph, HootSuite, and Radian6 that can take your brand to the next level. In general, most companies can get by using a monitoring tool like HootSuite at $10 per month and up. Larger, organizations that are managing excessive campaigns and social inventory should review more of a Radian6 type at $5,000 per month and up.
Whether you insource (hire professional social media managers, writers, production personnel, designers, SEO people) or outsource your social media marketing to a specialized agency, you need to have a budge.Assess your resources, budget, and marketing goals, set a budget for your organization, and start driving customer engagement and ROI results through your social media sites.
At Austin Visuals 3D Animation Studio we specialize in providing the following 3D Animation and Video Services:
- 3D Animation, FX, and 3D Renderings
- Animation, Video Production, and Graphics from concept-to-completion
Contact us at Austin Visuals if you need help structuring your 3d animation needs, and we can help you save time and many headaches of getting your project off the ground and best of all we bring your ideas to life.