The Marketing Trifecta and the Little Kitten’s Life GoPro Marketing Trifecta encourages customers to send in videos – and gives awards – demonstrating the value and storytelling ability of their product. They’ve succeeded in making their product important and successful in the great marketing Trifecta:- what customers want, what the product does, and how “free media” will help the promotion….
Ok, (I imagine you asking as I write this), wait a minute, what on earth do you mean by “social contagion? Surely it must be a bad thing.” Well it is and it isn’t (I respond). Anyone who has ever had a girlfriend or a boyfriend or a baby or a puppy knows that EMOTION can keep you from thinking…