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Predictive marketing metrics will become coveted by marketers.

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Predictive Marketing Metrics Most people when starting a business are worried about how their campaigns are reaching new audiences. Those companies that focus on the campaigns often lose sight of the customers they currently have. You want our business to do well and so do we. That is why we made it simple in order to help you understand predictive…

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The Marketing Funnel As We Know It Is Dead

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The Marketing Funnel As We Know It Is Dead The marketing funnel is a tool that everyone in the field knows. It was taught and reiterated over and over again until you lived by it. As with many things, times are changing and so is the marketing funnel.   What is the Marketing Funnel? In simple terms, described by sproutsocial,…

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