In a society as connected as ours it is almost impossible to ignore the impact a well built website can have for a business. Without one, a business is completely dependent on what other people write in various review sites. You miss out on a chance to showcase the value of not only the work but of working with the business, as either client or employee.
An interesting website can stay on a person’s mind, and word of mouth is a force to be reckoned with. So it makes sense that you would never want to give the user a bad experience. That can not always be avoided when they come upon a 404 page. A 404 page is when a web address points to a site that doesn’t exist, which can be extremely frustrating, depending on what you are looking for. This is the crucial moment for a cleverly designed webpage. Have a clever 404 page and your user walks away with a positive experience. Have a boring 404 page and your user walks away with frustration, potentially to another company.
A few notable pages include: