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Use Animation in Your Company’s Marketing to Boost SEO

Search Engine Optimization - Local search

Use Animation in Your Company’s Marketing to Boost SEO – Austin Visuals 3D Animation Studio Reports

Digital marketing strategy is a growing movement to increase companies’ presence on the market. By using animated videos, your company can increase its SEO and more buzz for your brand. Videos used to be limited to major production budgets of six figures, but with current technology, that is no longer necessary. Anyone can write, design, and create a storyboard that tailors to your marketing needs.  There are four major reasons for you to use animation in your marketing strategies:


 1. Increase the conversations:

Approximately 64-85% of people are more apt to buy a product after watching a video based on it. When engaged in a video, people are more likely to stay on your website 2 minutes longer and be actively engaged in it. When you have a video on your landing page of your website, you can save visitors the time and trouble of clicking through your entire page. On the landing page, you can grab viewers’ attention and communicate well by mixing pictures, text, motion, voice, and sound effects with music in minimal time. It’s an efficient way to use your time and by condensing information, you can use various forms of media.


2. Videos Increase SEO:

Because Google now owns YouTube, having a presence on YouTube and embedding that video on your website will give you a greater likelihood of getting on a Google front-page search. You can add keywords and tags to your videos on YouTube.  With proper SEO tactics, you will be able to generate greater visibility and have a bigger presence on the web. When you post videos to YouTube, make a strategic decision on the title and make sure it includes your keywords that are relevant to your product or video content. It is helping with traffic to your website and 38% of searches on Google are for videos, so it is ideal to amplify the benefits from the videos.



3. Video Sharing and Marketing that Goes Viral:

Clickthrough rates increase by 750% when you have a viral video marketing campaign. Approximately 68% of people will pass links and videos to their friends when they watch online videos. There is no perfect formula for creating a video that people would want to share, but what you can do is to make sure you have a solid and good story/message that people will clearly understand.

4. Videos Cuts Down Time from PowerPoint Presentations:

When you have an animated video posted online, it is not limited to just that. You can use the videos in presentations as well, and it helps to create good pitches and helpful for meeting settings to promote your business. Also, it helps to make a good conversation point and it is useful for networking purposes. Have your animation video on hand at you at all times whether it be your phone, tablet, or iPod because it is a great lead into give out business cards as well.


At Austin Visuals 3D Animation Studio we specialize in providing the following 3D Animation and Video Services:

  • 3D Animation, FX, and 3D Renderings
  • Animation, Video Production, and Graphics from concept-to-completion

Contact us at Austin Visuals if you need help structuring your 3d animation needs, and we can help you save time and many headaches of getting your project off the ground and best of all we bring your ideas to life.


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