Arapahoe Community College (ACC) partnered with Austin Visuals Animation Studio to produce a 2D animated explainer video that showcases their Workforce and Community Programs (WCP). ACC wanted to use their puma mascot to guide viewers through the video, engaging both prospective students and the community. The video aimed to highlight the diverse learning opportunities offered by WCP in a fun, relatable way, while reinforcing the message that ACC is a place for everyone to learn, play, and grow.
The Challenge
ACC needed a video that would:
- Feature their puma mascot as the central character, engaging a broad audience.
- Showcase ACC’s programs for all ages, emphasizing career growth, personal enrichment, and community involvement.
- Maintain visual consistency with ACC’s branding, using their purple and gold colors.
- Convey complex information in a simple and engaging way.
The Solution: Using Animation to Tell ACC’s Story
Austin Visuals created a vibrant 2D animated explainer video featuring ACC’s puma mascot interacting with human characters to represent the college community. Here’s how we executed the project:
- Mascot-Led Storytelling: The puma mascot was the central figure throughout the video, acting as a friendly guide. The animation began with the puma unfurling a banner that read “THIS IS YOUR PLACE,” establishing ACC as a welcoming space for learning and personal growth.
- Engaging Visuals to Represent Programs: The puma was shown in various relatable situations:
- The mascot, alongside human characters, symbolized different learning paths, whether it was improving skills for career growth or engaging in personal interests.
- We animated the puma thinking about how learning Microsoft Excel would help with productivity, illustrating the practical applications of WCP’s offerings.
- Age-Inclusive Narrative: The animation emphasized that ACC’s programs cater to learners of all ages. The puma mascot was shown engaging with both young and adult learners, representing the wide-ranging appeal of WCP programs.
- Diverse Learning Environments: We highlighted both in-person and online learning options. One scene featured the puma sitting in a bedroom with a laptop, showcasing the flexibility of ACC’s online programs. The room included posters that highlighted key programs like apprenticeships and career development opportunities.
- Brand Alignment: To ensure consistency with ACC’s identity, we incorporated their brand colors—purple and gold—throughout the video. This maintained visual coherence and reinforced ACC’s branding.
Key Features of the Animation
- Mascot Integration: The puma mascot was the central character, guiding viewers through the video and making ACC’s programs relatable and approachable.
- Program Highlights: The animation showcased key WCP offerings, including upskilling opportunities, youth camps, and community-driven learning experiences.
- Age-Inclusive Messaging: The video clearly communicated that WCP serves learners of all ages, from young students to adults, making ACC a place for everyone to grow and succeed.
- Visual Consistency: ACC’s branding was featured prominently through the use of their purple and gold color scheme and logos, ensuring a cohesive look.
The Result
Austin Visuals delivered a 2D animated explainer video that effectively communicated the message that ACC’s Workforce and Community Programs are designed for all members of the community—whether for career advancement or personal enrichment. The animation, driven by the puma mascot and supported by relatable human characters, helped convey ACC’s diverse learning opportunities in a visually engaging and memorable way.
Why Choose Austin Visuals?
This project highlights Austin Visuals’ ability to create customized, engaging 2D animated explainer videos that effectively communicate key messages while reflecting the unique identity of the client. Whether you’re looking to introduce programs, promote community engagement, or tell your brand’s story, we have the expertise to bring your vision to life.
Interested in creating a 2D animated explainer video for your organization? Contact us at [email protected] or Call us +1-512-591-8024 to discuss your project.
