Project Overview
HealrWorld, in partnership with Mastercard, approached Austin Visuals to create a 2-2:30 minute metaverse pitch video aimed at securing investor interest. This video highlighted their innovative social impact metaverse concept, showcasing how the HealrWorld Mastercard could drive global sustainability efforts. The project required integrating stock videos, stock photos, custom 2D and 3D animation assets, music, and narration to create a compelling narrative.
The Challenge
The project had several challenges:
- Tight Deadline: With a budget of $3,000, the project needed to be completed by January 11th, leaving little room for delays.
- Complex Messaging: The video had to communicate the intricate connection between HealrWorld’s sustainability goals, the Mastercard platform, and the impact on global small businesses, while appealing to investors.
- Stock and Custom Visuals: We needed to seamlessly integrate stock footage and custom animation to produce a professional, cohesive video.
The Solution: Building the Pitch with Custom and Stock Assets
Austin Visuals delivered a high-quality metaverse pitch video by carefully combining stock footage, photos, and custom animations. Here’s how we executed the project:
- Narrative and Scripting: Our team worked closely with HealrWorld to develop a script that aligned with the core messaging. The video emphasized key points like the HealrWorld Mastercard’s commitment to sustainable businesses and social impact, as well as Mastercard’s $250 million commitment to recovery and resilience and $500 million commitment to closing the racial wealth gap.
- Stock Footage and Custom Animations: Using stock footage of global citizens, environmental visuals, and business communities, we created an immersive experience. The addition of custom 2D and 3D assets brought the vision of a sustainable future to life, featuring impactful graphics such as a “Spend O Meter” to show how purchases impact global communities and a fun “Fun O Meter” to showcase how sustainability can be entertaining .
- Music and Narration: We added background music to enhance the emotional tone of the video. The professional narration guided the viewer through the pitch, explaining how the HealrWorld Mastercard supports ESG (Environmental, Social, Governance)-committed businesses and empowers consumers to make sustainable purchasing decisions
- Edutainment Elements: The video introduced edutainment components, such as animated climate avatars and interactive gaming elements, to engage viewers and demonstrate how spending with the HealrWorld Mastercard can contribute to positive environmental and social impact .
Key Features of the Video
- Stock and Custom Visuals: Seamless integration of stock and custom 2D and 3D assets created a polished and engaging video.
- Impactful Messaging: The script effectively communicated how the HealrWorld Mastercard connects sustainability, consumer choices, and global financial recovery.
- Investor Appeal: The video presented a clear vision for how HealrWorld and Mastercard could drive global change, using concrete data points and compelling visuals to attract investors.
- Entertainment Value: By incorporating climate avatars and interactive elements, we created a sense of fun while delivering a serious message about sustainability.
The Outcome
Austin Visuals Video Production Company successfully delivered the metaverse pitch video on time and within budget, creating a powerful tool for HealrWorld and Mastercard to present to investors. The video effectively combined entertainment with sustainability messaging, helping HealrWorld highlight their commitment to supporting ESG businesses and promoting environmental justice.
Why Choose Austin Visuals?
This project demonstrates Austin Visuals’ expertise in combining custom animation, stock footage, and engaging storytelling to create powerful pitch videos. Whether you’re promoting a groundbreaking initiative or introducing new products, we have the skills and creativity to help you captivate your audience.
Ready to bring your vision to life? Contact us at [email protected] or visit AustinVisuals.com to learn more.
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