Project Overview
In early 2013, MSI Computer, a leading manufacturer of gaming notebooks and graphics cards, sought to launch an animated video promoting its new GT70 and GT60 gaming laptops. MSI aimed to create a 3D animation that would capture the unique features of their high-performance laptops, targeting gaming enthusiasts. Austin Visuals was selected for the project due to its expertise in producing high-quality 3D product animations within tight timelines.
The Challenge
MSI’s primary goals for the project included:
- Highlighting Core Features: The video needed to emphasize at least three key features of the gaming laptops, including performance, multitasking capabilities, and design.
- Tight Schedule: The project required delivery within a month from the start date to meet MSI’s marketing deadlines.
- Maintaining High Visual Standards: As a premium brand, MSI wanted the animation to reflect its high standards, ensuring that every aspect, from lighting to texture, conveyed a visually engaging experience aligned with its brand image.
The Solution: Dynamic and Feature-Focused 3D Animation
Austin Visuals proposed a 1.5-minute 3D animated video that would vividly showcase the MSI GT70 GT60’s gaming capabilities and technological innovations. The solution was structured around key scenes that brought the laptops’ features to life, using the storyboard provided by MSI to guide the creative process. Key elements of the animation included:
- Explosive Core Power-Up Scene: Austin Visuals kicked off the animation with a “power-up” sequence, highlighting the laptop’s powerful internal components through an energized, rotating cylinder effect. This sequence helped set the tone, conveying the power and performance of MSI’s laptop line.
- Detailed Scene Progression and Multitasking Visualization: The animation featured scenes demonstrating the laptop’s advanced multitasking capabilities, with multiple screens showcasing various applications and gaming experiences. By showing the laptop handling simultaneous tasks, the animation emphasized MSI’s focus on gaming efficiency and productivity.
- Product Aesthetic and Design Showcase: The animation incorporated close-up shots of the laptop’s sleek design, emphasizing MSI’s premium build quality. This sequence included 3D graphics that illustrated core features, such as graphics processing power and cooling systems, reinforcing the GT70 GT60’s performance credibility.
- Dynamic Lighting and Texturing: To elevate the realism of the product visuals, Austin Visuals applied detailed lighting and texture mapping across the laptop’s surface, carefully matching MSI’s branding and color schemes.
Key Project Phases
Austin Visuals structured the project into milestone phases to meet the deadline efficiently:
- Milestone 1: Storyboarding, initial asset modeling, and environment setup were completed within the first week, providing MSI with early previews of the visual direction for sign-off.
- Milestone 2: Animation, texturing, lighting, and rendering were completed in the final weeks. This phase included a rough cut preview for MSI’s feedback, allowing for final adjustments before delivering the polished product.
D Animation for MSI’s GT GT Gaming Laptop
The Result
Austin Visuals delivered the final 3D animation on time, meeting MSI’s high expectations for quality and visual appeal. The video was well-received across media outlets, effectively showcasing the GT70 GT60’s advanced features in a way that resonated with MSI’s target audience. The animation has since become a core asset in MSI’s marketing toolkit, successfully communicating the laptop’s capabilities and reinforcing the brand’s reputation in the gaming market.
Client Testimonial from David Chang, MSI
“As a leading manufacturer of Gaming Notebooks, Motherboards and Graphics Cards, we hold a very high standard to any message about our products we send out to our audience. With the release of our new Gaming Notebooks, we wanted to put together a video spot that highlighted the new features of the product and incorporated our key imagery. After consulting with several visual studios, MSI selected Austin Visuals based on their reputation and impressive portfolio. We couldn’t be happier with the video that Austin Visuals produced for us under a very tight and restrictive schedule! Their work has exceeded our expectations, and the video has received high acclaim from multiple media outlets. Thanks to the entire team at Austin Visuals for the magnificent work!” -David Chang, MSI Computer
Why Choose Austin Visuals For Your 3D Animation Needs ?
Austin Visuals specializes in creating engaging 3D animations for technology and gaming industries. Our experience in producing detailed, visually compelling animations within challenging deadlines ensures we deliver quality that resonates with your audience.
Looking to bring your product to life with high-impact 3D animation? Contact Austin Visuals at [email protected] or call us +1-512-591-8024.
