Project Overview
Med Tech Consulting approached Austin Visuals to develop a custom 3D animation for their innovative ONO Endovascular Retrieval Device. This animation was designed to demonstrate the ONO device’s functionality and highlight its role in improving patient safety by safely removing embolized devices from the cardiovascular system. Intended for use in educational and marketing contexts, the animation needed to clearly showcase the device’s advanced features, from deployment to retrieval, in an engaging and informative way.
The primary objective was to create a visually compelling and accurate 3D medical animation that would effectively communicate the ONO device’s unique benefits to healthcare professionals and potential investors.
The Challenge
Creating a medical 3D animation for the ONO Endovascular Retrieval Device presented several key challenges:
- Technical Accuracy and Medical Detail:
The animation required precise visual representation to accurately depict the device’s deployment, capture, and retrieval mechanisms. It was essential to present the device’s functionality in a way that adhered to medical accuracy, appealing to a sophisticated audience with a clear understanding of cardiovascular procedures. - Complexity of the Device’s Components:
The ONO device contains various intricate parts, including a deployable basket and snare system for capturing embolized objects. Conveying the technical sophistication of each component required careful attention to detail in both modeling and animation. - Tight Timeline and Budget Constraints:
With a fixed timeline and budget, the project required efficient management to meet deadlines while ensuring the highest quality of visual output. Med Tech Consulting needed the animation to be completed within four weeks to align with upcoming presentations.
Solution: High-Quality Custom 3D Animation
Austin Visuals tackled these challenges by following a structured approach, emphasizing precision and client collaboration.
1. Collaborative Script Refinement and Storyboarding
The project began with a detailed review and refinement of the script provided by Med Tech Consulting. Austin Visuals worked closely with the client to ensure the script highlighted all necessary technical details while keeping the narrative clear and engaging. The storyboard was developed to provide a visual roadmap for the animation, allowing Med Tech Consulting to preview the flow and structure.
2. Detailed 3D Modeling and Animation for Medical Accuracy
Austin Visuals’ team of experienced 3D medical animators crafted highly detailed models of the ONO device and cardiovascular structures, following provided CAD files and engineering drawings. Key steps included:
- Exploded View of Device Components: The animation began with a “hero shot” of the ONO device in 3D space, showcasing its intricate design. The device was then “exploded” to reveal internal components, allowing viewers to understand the technology’s complexity and its role in the retrieval process.
- Realistic Simulation of Deployment and Retrieval: The animation depicted the ONO device being deployed through a vascular sheath, positioning it adjacent to an embolized object. The animation showed how the device’s snare captured the object and retracted it safely through the sheath, simulating real-life application scenarios.
- Multi-Angle Visuals: Various camera angles, including close-ups and a 360-degree rotation, highlighted key elements of the device, ensuring that viewers could understand its functionality and see how it operates within the cardiovascular system.
3. Integration of Text Overlays and Narration
To aid comprehension, Austin Visuals added text overlays to label critical steps in the retrieval process and used professional narration to guide viewers through each phase. This ensured that the animation was both visually engaging and easy to follow, especially for viewers new to the technology.
4. High-Resolution Output and Flexible Integration
Austin Visuals delivered the animation in high resolution with an Alpha channel, allowing Med Tech Consulting to integrate it into various presentation formats seamlessly. The final product was optimized for educational and marketing use, with customizable output options.
Results
Austin Visuals successfully delivered a high-quality 3D medical animation that met Med Tech Consulting’s goals. The animation provided an accurate, detailed, and visually compelling presentation of the ONO device’s capabilities, supporting Med Tech Consulting in effectively communicating the product’s value to healthcare professionals, stakeholders, and potential investors.
Key Deliverables:
- Custom 3D Animation: Up to three minutes in length, showcasing the ONO device’s deployment, capture, and retrieval functions.
- Exploded Device View: A detailed visual breakdown of the device, highlighting its internal components and technological sophistication.
- Text Overlays and Professional Narration: Guided explanations of each step, making the complex process clear and accessible.
- High-Resolution, Multi-Platform Ready Output: Delivered in a format compatible with a range of media, from live presentations to digital use.
Why Choose Austin Visuals?
Med Tech Consulting chose Austin Visuals due to the studio’s proven expertise in creating precise, high-quality 3D animations for the medical industry. Here’s why Austin Visuals was the ideal partner for this project:
- Experience in Medical Animation
With years of experience in 3D medical animation, Austin Visuals understands the importance of accuracy, especially in depicting complex medical devices and procedures. Their team has a strong grasp of medical terminologies and processes, ensuring the animation met industry standards. - Client-Focused Approach
Austin Visuals worked closely with Med Tech Consulting from script development to final delivery, maintaining transparent communication and adjusting the animation based on feedback. This collaborative approach ensured the final animation aligned perfectly with the client’s vision. - Efficient Project Management
Austin Visuals effectively managed the project timeline, delivering the final animation on schedule. The team’s structured workflow allowed for efficient revisions, making it possible to meet the four-week deadline without compromising on quality. - Commitment to Quality
Austin Visuals’ attention to detail ensured that every aspect of the animation, from device modeling to the procedural flow, was crafted meticulously. This focus on quality resulted in an animation that clearly demonstrated the ONO device’s value, supporting Med Tech Consulting’s marketing and educational efforts.
Our Clients include:
Conclusion
Austin Visuals delivered a 3D medical animation that successfully showcased the ONO Endovascular Retrieval Device’s capabilities, supporting Med Tech Consulting in educating and engaging their audience. By combining technical accuracy with high-quality visuals, Austin Visuals produced an animation that effectively highlighted the device’s potential to enhance patient safety and operational efficiency.
If you’re looking to bring your medical product to life with custom 3D animation, Austin Visuals is here to help. Fill out the contact form below to discuss your next project, and let us create an animation that tells your product’s story with precision and impact.
