Project Overview
Textron returned to Austin Visuals 3D Animation Studio for the creation of a new 2.5-minute 3D explainer video to introduce and promote its internal tool—the TSV ISC Problem Solving App. This video served as a follow-up to a prior animation project produced by Austin Visuals for Textron and was designed for use in high-visibility locations like corporate lobbies and break rooms.
The primary goal of the video was to communicate how the new app simplifies problem reporting, increases accountability, and facilitates real-time collaboration between departments. The client requested a polished, professional video that maintained brand consistency while clearly outlining the app’s features and benefits.
The Challenge
Textron needed a video that could visualize an abstract software solution in a clear, relatable way. The challenge was to present technical functionality such as issue tracking, automated escalation, and data analytics in a visual language that could be easily understood across multiple departments—from production to quality assurance.
Key challenges included:
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Blending motion graphics with 2D and 3D animation in a cohesive style.
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Representing user interfaces and system workflows without being overly literal or flat.
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Creating a loopable ending for uninterrupted playback in public settings.
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Ensuring alignment with Textron’s brand tone while appealing to a general internal audience.
The project also needed to be completed within a 4–8 week timeframe, depending on when the final script and creative direction were confirmed.
The Solution
Austin Visuals developed a mixed-media approach that combined 3D stylized motion graphics, 2D animation, and selected stock video elements to illustrate the app’s functionality in a professional and visually dynamic way.
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Creative Direction: The video opened with a dramatic 3D Textron logo fly-down, displaying stock footage in the surfaces of the logo’s letters—tying the brand directly to the message of innovation and transformation.
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Script and Storyboarding: Austin Visuals worked collaboratively with Textron to refine the script, breaking each feature of the app into short, digestible visual sections that followed the user journey.
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Visual Style: Inspired by reference animations provided by Textron, Austin Visuals used icon-driven graphics, tablet mockups, and user-perspective shots to explain the app’s features—such as progress tracking, automated escalation, global interaction, and solution libraries.
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Motion Design: Custom animations depicted flowcharts, dashboards, and timelines to demonstrate how the app supports daily operations and long-term problem-solving workflows.
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Loopable Structure: The video was designed to return to the initial Textron logo from a top view, allowing it to loop seamlessly in a display setting.
The Results
The finished 3D explainer video successfully showcased the Problem Solving App as an effective, user-friendly tool that connects Textron employees and departments across locations. Delivered within the agreed timeline and budget, the animation met the client’s creative and technical expectations.
Key outcomes included:
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A clear, engaging breakdown of the app’s functionality.
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Visual consistency with previous animations while presenting new concepts.
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A modern, professional presentation suitable for high-traffic viewing areas.
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Strong collaboration and communication between teams, resulting in a smooth approval process at every phase.
The video is now used to support internal training, promote app adoption, and reinforce Textron’s message of continuous improvement.
Why Choose Austin Visuals?
Austin Visuals has a strong track record of delivering high-quality animations for enterprise, manufacturing, and industrial clients. Our team of 21 U.S.-based artists, producers, and animators specializes in simplifying complex ideas and turning them into professional visual content that resonates with internal and external audiences alike.
Our services include:
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Motion Graphics and UI Animation
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2D and 3D Technical Product Demos
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Corporate Training Videos
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Process Visualization
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AR/VR Experiences and Interactive Media
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Voiceover, Scriptwriting, and Sound Design
Whether your goal is internal communication or public-facing content, Austin Visuals offers the structure, communication, and creative expertise to meet your goals on time and on budget.
Conclusion
Textron’s TSV ISC Problem Solving App video is a strong example of how Austin Visuals helps enterprise clients communicate abstract ideas with clarity and impact. Through collaborative storyboarding, custom animation, and thoughtful pacing, the video illustrates both the functionality and value of Textron’s internal innovation.
If you’re looking to create a high-quality 3D explainer video for your product, process, or internal tool, contact Austin Visuals at [email protected] or call +1-512-591-8024. We’d be glad to help bring your vision to life.
