Introduction
Grabbing attention early is crucial when marketing online. Product explainer videos help businesses clearly communicate what they offer. These short videos break down services or features into simple, visual stories that are easy to follow and remember.
As more business happens digitally, clear messaging is more important than ever. A well-crafted explainer video serves as a quick, effective pitch—delivering your value in a way that connects with customers and encourages action. Whether you’re promoting an app, a service, or a physical product, this format removes confusion and builds understanding fast.
Want to show your audience exactly what your product can do? Reach out to Austin Visuals at [email protected] or call +1-512-591-8024. Let’s build something that makes an impact.
The Benefits of Product Explainer Videos for Your Business
Clarity Brings Confidence
When customers understand what you offer, they’re more likely to trust you. Complex offerings—like SaaS tools, medical devices, or engineering software—often lose viewers due to technical jargon. Explainer videos simplify those concepts using clear visuals and easy-to-follow scripts that take viewers from confusion to confidence in under two minutes.
Boost Your Conversions
Landing pages with video convert better. Plain and simple. Studies point to increased purchase intent and higher retention when a visitor watches an explainer video. This is because videos make high-level benefits easier to grasp. A strong call-to-action at the end encourages next steps, like signing up for a demo or completing a purchase.
Tell Your Story on Your Terms
Explainer videos also help you control your narrative. Rather than relying only on copy or stock images, you’re guiding the viewer with narration, motion design, and sound. This lets you lead a branded experience that feels aligned with how your company presents itself elsewhere—on your site, social channels, or trade show booths.
Overcoming Common Challenges with Explainer Videos
Customization Over Templates
Many low-cost services use pre-made assets and hope small companies won’t notice. It leads to bland, off-brand results. At Austin Visuals, every video is built from scratch. This keeps the visuals aligned with your brand, and it helps your message feel original. Custom work might take longer, but it works harder—and gets remembered.
Budget Flexibility Without Compromising Quality
Not every project has a six-figure marketing budget, and we get that. That’s why we offer different levels of animation—from high-end 3D to engaging 2D motion design. By selecting the right style for your business and your budget, we can deliver results you’ll be proud to post without stretching your finances thin.
Keeping Viewers Invested
People click away fast. That means viewers need to understand what’s in it for them—instantly. Our writers and designers focus on storytelling first: what’s the problem, what’s your product, how does it solve the problem. By sticking to that proven structure and avoiding filler, we keep your audience locked in from first frame to final CTA.
Why Choose Austin Visuals for Your Product Explainer Video?
Decades of Experience Across Industries
Austin Visuals has been helping businesses communicate better for over 15 years. From tech startups to healthcare giants, we’ve produced content for all kinds of industries. We’ve worked with NASA, The Discovery Channel, and major universities—not just to show we can, but because our clients trust our ability to understand what they need.
Tailored Projects to Fit Your Brand
No two businesses are alike. That’s why we don’t use generic templates or cookie-cutter visuals. Every animation, script, and scene we create starts with learning about your brand. We sit down with you to figure out what message to deliver, who’s watching, and how best to reach them. That attention to detail is what leads to videos that feel genuine and work as sales and marketing tools.
Reliable From Start to Finish
We’ve built our studio around smooth, professional project management. Deadlines are kept, notes are respected, and communication is ongoing. Whether your video is 30 seconds or five minutes, you get a streamlined experience without the stress.
Our Clients include:
Our Expert Process for Crafting Compelling Explainer Videos
Understanding Your Product or Service
We start with a discovery phase where we gather information about your company, goals, audience, and how your product works. Whether it’s a quick call or a detailed workshop, this stage makes sure our creative matches your intent. We take notes from your current materials and past campaigns, and often ask clarifying questions to make sure we’ve nailed down every detail.
Scriptwriting and Storyboarding
Once we agree on the direction, we build a script that serves as the foundation for your video. It’s written in a clear voice, matched to your tone, and structured to keep people watching. From that script, we build a storyboard—essentially a comic-strip version of the video. This gives you a visual walk-through before production begins.
Voiceover, Animation, and Editing
After you sign off on the storyboard, we bring your story to life. We work with professional voice artists to narrate your script in a way that suits your industry and region. Our team creates custom animations and transitions that match your script exactly. Once we’ve animated, we handle editing, sound effects, and music so the final product is polished and professional.
Our Suite of Services: Beyond Explainer Videos
More Than Just Motion Graphics
Explainer videos are one part of a larger set of tools we create. If you’re building an entire brand launch package or want consistent style across multiple platforms, we also offer services that include 2D & 3D Animation, medical animation, and VFX work. These are all created in-house by skilled artists under one roof.
Connected Campaigns Work Better
Another benefit of working with one team to cover various visuals is consistency. We design your explainer in a way that can be reused or reimagined as short clips for social media, pitches, or ads. You don’t need to reinvent things every time. This approach keeps your message aligned across events, emails, and online campaigns.
Client Success Stories and Testimonials
At Austin Visuals, we believe the true value of animation lies in how well it solves real business challenges. Our explainer videos don’t just look great—they educate, engage, and drive results.
Take Aquasana, for example. They needed short, technically accurate 3D animations to explain how their EQ series water filtration systems work. We created three custom videos under 45 seconds each that visually broke down complex filtration processes into clean, easy-to-understand visuals. The animations were delivered on time and now serve as key marketing tools across digital platforms—helping Aquasana showcase product value quickly and clearly.
Or consider Aerin Medical, who turned to us for a detailed animation of their Airway Sculpting procedure. This wasn’t just about showing a product—it was about educating both physicians and patients on how their innovative RF technology works. We developed an anatomically accurate, patient-friendly 3D animation that demystified a complex, non-invasive treatment. The final video is now a cornerstone of Aerin’s outreach and clinical education efforts.
These projects show that when explainer videos are thoughtfully crafted, they can build trust, simplify technical messaging, and support sales and training goals all at once. That’s what Austin Visuals delivers—visual content that performs where it counts.
Get Started: Transform Your Vision into Reality with Austin Visuals
Choosing to invest in a product explainer video isn’t just about making something eye-catching. It’s about helping people understand, trust, and act. Clear communication leads to better customer relationships and stronger conversions.
Tell us about your goals and we’ll guide you through the process to get your story told in a way that fits your brand and your budget. Email us today at [email protected] or call +1-512-591-8024 to speak with our expert team.
Start with an idea. Leave with something powerful. Let’s create content built to perform.
Frequently Asked Questions (FAQs)
How long should a product explainer video be?
Most explainer videos range from 60 to 90 seconds. That gives enough time to introduce the product, explain core features, and direct viewers to take an action. We adjust timing based on complexity and platform.
Do you provide the script and voiceover?
Yes. We write your script in-house with help from experienced copywriters. We also cast professional voices to match your industry and tone. You’ll be able to hear multiple options before we lock in the final voiceover.
How much does a product explainer video cost?
Most projects range from $3,000 to $15,000 depending on length, style, and complexity. We provide a custom quote after learning about your needs.
How long does it take to make a video?
Typical turnaround is 3 to 6 weeks. Rush options are available if you’re on a deadline.
Can I use the video on different platforms?
Yes. We deliver videos in multiple formats for websites, social media, email, and live events.
Do you include revisions?
Yes. We offer structured review rounds at each stage—script, storyboard, and final animation.
Will the video match my brand?
Absolutely. We customize every video to align with your brand’s visuals, tone, and messaging.
Do I own the video after it’s done?
Yes. Once the project is complete and paid, you have full rights to the final video.
