The creation of animated explainer videos for B2B businesses is a great way to communicate your company’s values and mission, while increasing conversions. These videos can be a great asset to your business in many ways.
Increase conversions
Animated explainer videos for B2b businesses can increase conversion rates by over 200%. The reason for this is that most people are turning to video for information today, whether they are looking for a new product or service, or for a more in-depth look at a complex topic. A successful explainer video is essential to conveying the brand message to potential customers in a clear and concise manner. Unlike the usual sales presentation, an explainer video is a great way to give potential customers a sneak peak at what the product or service can do for them. Moreover, explainers can be used to break complex information into easy-to-understand chunks, which will increase conversion rates.
First, identify your audience to create an animated explainer video. First, identify a niche market. Then speak directly to them. Then, research the market and your competitors’ marketing strategies. You can use a software like Spyfu to determine the most appropriate keywords for your target audience. It is important to define the scope of your video. Remember to consider the message guidelines, emotional impact, and tone. You should also choose the right music or sound effects for your video.
Enhance brand image
B2B companies should set a goal for animated explainer videos, such as increasing conversion rates. It is important to keep in mind that conversion is when a visitor performs an action, such as purchasing a product or signing up for a service. B2B companies need to tailor their video to their target audience. They should also include elements that catch the eye of viewers. For example, they should consider what kind of customer they want to target and how they will use the product or service.
Animated explainer videos can be a great way to highlight unique features of your product. An animated video allows consumers to quickly learn about your product or services in a more engaging way than a traditional product or service video. This helps them to interact with you on digital channels. Animation also allows you to show the unique features and benefits of your products or services.
Communicate the company’s values and mission
Animations for B2b companies are a great way to communicate the mission and values of your company and draw new customers. Videos should include the leadership team with scripted talking points. Include footage from your location if possible. For example, if your company is a ride-sharing service, you may want to include some interview footage with team leaders. Animated explainer videos for B2B companies can also be used to communicate company culture, update shareholders, and optimize employee lifecycle.
In addition to creating engaging content, animated explainer videos can be used to introduce your business, convert potential leads, and increase your conversion rates. Animated explainer video can help strengthen your B2B marketing strategy. They increase qualified lead conversions, and improve your company’s social media engagement. Animated videos also improve your company’s search engine ranking, SEO, and email marketing campaigns.
Your website will be visited more often by users.
Animated explainer videos are great for a number of reasons, not the least of which is to capture the attention of your users. Combining audio and visuals helps people to better understand information. A professionally produced video can double the time that users spend on your site by up to 20%. These animated explainer videos can be used on your website in a variety of ways.
Udemy’s recent study found that animated explainer videos are engaging and more popular than other content online. Explanatory videos have been shown to increase conversion rates by between 15 and 50 percent, according to studies. Studies have shown even greater increases. It’s important to make your explainer video end with a strong call-to-action, too. Once the user understands the benefits of the product they are more likely to purchase it.
Best Animated Explainer Videos Production Company | Austin Visuals
Austin Visuals is an award winning, full-service 2D & 3D Animation Studio and creative agency. We specialize in creating affordable explainer Videos to grow your business, sell your products & services.
Want to know how we can help? Have questions? Have a project to discuss? Message us using the contact form below, email us [email protected] or call us (512) 591-8024 to meet with a member of our team today.
