How Much Does an Explainer Video Cost?
The explainer video cost depends on several factors, such as how long you need it to be and the platform you want to publish it on. In addition to the type of video you want, the budget you have for the project should also be taken into account. Below, we will discuss how to make your explainer video as affordable as possible. Ensure that you know how much to spend before you hire a production company.
Explainer Video Prices Vary Depending On The Type Of Video You Want
The cost of an explainer video can vary greatly depending on the style you want, the complexity of your product, and the level of detail you require. A simple 15-second video can cost as little as $300, but a five-minute masterpiece can cost upwards of $15,000.
Prices for explainer videos vary, but most range from $50 to $500. Some agencies offer monthly services that only cost $50. Using a template can be an affordable option, but you’ll be paying for the voice-over and editing of your video. Templates don’t allow you to customize them, and they often end up being generic, containing repeated content, and having a poor quality.
You can hire a video production studio to handle the entire process for a few thousand dollars. These services include everything from conceptualisation to script writing, hiring actors, and editing. If you’d like to save money on the cost of your video, consider DIY options or freelance producers. But remember that the quality may suffer if you’re not careful. For example, if you’d like a cartoon-like character to promote your product, you’ll likely need to pay a bit more than this.
The Length Of The Video
Whether you want your video to be brief or lengthy depends on your business needs. A short video might be sufficient for your site, but a longer one can be extremely beneficial for your business. In addition, it’s a great way to make potential customers aware of the benefits of your product or service. In short, an explainer video is an excellent way to increase the amount of time customers spend on your website or on your E-mails.
Usually, explainer videos last between one and two minutes. While longer videos tend to be more complicated, short videos do well in terms of engagement. But you should also be mindful of costs. Usually, short videos cost less than longer ones, and you can choose the length of the video based on your budget. In addition to the length, consider the type of animation you want to incorporate in your video. Some explainers are more complicated to create than others, so it’s best to hire a professional explainer video company with plenty of experience in a variety of types of videos.
The Platform On Which You Intend To Publish The Video
Besides being known for advertising products and services, explainer videos serve other marketing purposes as well. From attracting more audiences to generating leads to making people purchase, an explainer video can be very useful for your business. Here are some tips on creating an effective explainer video. a) Use the right content and format
The length of the video. It must be short enough to grab the attention of the viewers. An explainer video should be less than one minute and preferably less than two minutes. Besides, a video of this length has the highest viewer engagement, while longer ones fail to attract attention. The duration of the video also matters. Make it short enough to explain what your business is all about in a clear, concise manner.
The target audience. Depending on your target market, you can create an explainer video that addresses their problems. If you are creating an explainer video for brand awareness, make sure that you target people with a high level of interest. While brand awareness videos contain information about the company, an engagement explainer video should also share helpful knowledge about your product or service. This will engage your viewers and make them stay longer.
The Budget You Have For The Video
The amount of budget you have for your explainer video can vary. You can choose a do-it-yourself video or hire a professional. If you’re trying to get your message across with a simple video, a do-it-yourself video is going to cost much less than a five-minute masterpiece made by a professional. Depending on the type of video, it could cost anywhere from $10,000 to $15,000 per minute.
The amount of budget you have for an explainer video is going to play a huge role in the overall cost. The higher the budget, the more professional the explainer video will be. Premium explainer video companies approach every project from scratch. They provide full control over the quality of the finished video, and they charge more for high-quality equipment. However, if your budget is not high enough to cover the cost of high-quality explainer videos, you might want to think twice about spending your money on a low-end video.
