Introduction
Capturing attention and converting interest into action is a key challenge for SaaS businesses. Potential customers often abandon product pages because they don’t fully grasp a platform’s value or feel overwhelmed by features presented through technical language. Explaining your software clearly and quickly isn’t just helpful; it drives conversions.
That’s where custom SaaS explainer videos come in. These videos break down what your software does and why it matters—using visuals that communicate faster than blocks of text ever could. If you’re looking to increase product understanding and retention through expertly tailored videos, Austin Visuals Animation Studio has the tools and experience to make it happen.
Start creating clearer communication and better customer retention. Talk to us today at [email protected] or call +1-512-591-8024 to discuss how we make SaaS explainer videos built exactly for your goals.
Understanding the Power of SaaS Explainer Videos
SaaS explainer videos are short-form videos designed to explain a software-as-a-service platform’s purpose, functionality, and value in a way that’s easy to follow. Unlike written manuals or lengthy demo calls, these videos capture attention quickly and reduce confusion. A well-made video distills your product’s technical workings into a narrative users can remember.
People process visual content significantly faster than text, which is useful in a crowded software market. Explainer videos help companies stand out by walking viewers straight into the value their platform provides. Whether it’s a time-saving workflow app or a data analysis tool, video gives you the space to inform, persuade, and connect emotionally without losing clarity.
Common Challenges Faced by SaaS Companies
Explaining Abstract Features to Non-Technical Users
Many SaaS platforms deal with automation, analytics, machine learning, or abstract business functions. For a non-technical user, these processes can be hard to understand without a clear and relatable demonstration. Text or static images can’t always capture how your platform works in a useful real-world scenario, especially under tight time limits. When users don’t understand what you’re offering within those first few seconds of landing on your site, they often click away.
Low Engagement and High Drop-Off Rates
If a product page has a high bounce rate, it could be due to lengthy jargon-filled copy or confusing layouts. SaaS audiences aren’t always made up of engineers or tech pros. They’re often business owners, team leads, or marketers who need the outcome, not the backend details. Explainer videos fill that communication gap by showing real-life problems and how your software solves them, clearly and quickly.
Limited Time to Capture Interest
You often have less than a minute to make an impression. Videos serve as that fast and focused entry point into your product. They keep viewers on-site longer, increase exploration, and push visitors closer to becoming customers. For early-stage startups and industry leaders alike, explaining the product correctly from the beginning makes a direct impact on pipeline volume and conversion metrics.
How Austin Visuals Tailors Explainer Videos for Success
Built Around Your Brand and Audience
Every SaaS product has different use cases, benefits, and customer expectations. That’s why we never use generic templates. Our team listens closely to your product story, processes, and customer journey to build a video script that aligns with what your viewer cares about. From tone and style to runtime and platform placement, every project is laser-focused on your goals.
Our Creative and Precise Development Process
Step one is a consultation where we learn what matters most about your software. We explore the core function, the stage of your business, and the audience you serve. From there, our scriptwriters and animators map out concepts that match your objectives. We iterate only after your feedback, aiming for perfect timing between storytelling, voiceover, visual clarity, and effectiveness.
Data-Informed Design That Converts
We don’t just design for beauty – we aim for measurable outcomes. Our creative decisions are grounded in marketing science and proven design theory. We make sure that viewer retention stays high and that emotional cues are delivered on time for best resonance. Titles, transitions, and every scene are mapped against viewer expectations and tested storyboard strategies.
The Art of Storytelling in Animation
Why Stories Make Technical Products Easier to Understand
Stories stick more than facts. The structure of a beginning, challenge, solution, and result is easier for the human brain to follow than charts or data points alone. This fact doesn’t change whether you’re selling HR software or inventory tracking platforms. A narrative helps guide a viewer through the ‘why’ and the ‘how’ behind the clicks and features.
Case Study: Increasing Platform Signups Through Story
Purlin, an AI-driven real estate platform, needed to explain its powerful features to everyday homebuyers without overwhelming them. Austin Visuals produced a 90-second animated explainer focused on real-life buyer scenarios—from busy couples to extended families—showing how Purlin simplifies the home search process.
The result?
-
38% increase in account signups in 30 days
-
Higher homepage engagement and demo conversions
By turning complex tech into relatable stories, the video helped users quickly understand how Purlin fits their needs—and take action.
Benefits of Partnering with a Global Leader
20+ Years, 29 Artists, and One Mission: Clarity
Austin Visuals brings together artists, voice actors, writers, and animators who all work under a united goal: to help software companies express their message clearly and visually. With over two decades in the motion design industry and a tightly run remote collaboration team, we work efficiently and professionally, regardless of project size.
Flexible Pricing, High Quality
We understand that early-stage SaaS startups and enterprise developers have different needs. Our flexible pricing model gives you access to elite creative assets without inflated agency costs. You’re not paying for downtown office overhead or layers of account managers. You’re paying for direct access to creatives who know how to explain what software does—and why your customers should choose it.
Fast Collaborations Without Losing Accuracy
We’ve developed processes that allow for sharp timing across projects, including remote reviews, cloud-based feedback loops, and online proofing tools. Your input matters, and we make it easy to keep creative on track without waiting on week-long approval stages.
Our Clients include:
Leveraging Animation for Maximum Impact
Choosing the Right Animation Style for Your Needs
Different animation types accomplish different goals. Our team helps match the right format to your audience and use case:
- 2D Animation: Ideal for simple overviews, app walkthroughs, and customer use cases. It offers straightforward communication with cost-effective visual options.
- 3D Animation: Perfect for showcasing complex machine processes or advanced UI models in a detailed and modern look.
- Motion Graphics: Great for expressing data flows, analytics dashboards, and SaaS infrastructure without full characters or storytelling. Useful in presentations and internal training as well.
You don’t need to decide on the style before working with us. We walk through your goals and choose what makes the most sense for your audience and the specific features your product offers.
Getting Started with Austin Visuals
Step-by-Step From Message to Motion
We begin by understanding your goals on a call or email. Next, we develop a script and visual plan based on your input. Our team then begins production: voice casting, animation, and final polishing all happen in phases, with your guidance leading the way. We don’t move to the next step until you’re satisfied with the progress.
Tailored Services Across Industries
Beyond SaaS, we’ve worked with aerospace firms, health tech providers, educational platforms, and global media companies. Each project is tailored down to the word choice and color palette. We know how to match technical detail with engaging visuals that reinforce learning and memory retention.
If you’re ready to explain your SaaS product with clarity and creativity, our team is ready to help. Submit your project requirements to [email protected] or speak directly with a producer at +1-512-591-8024. You’ll get insights, ideas, and direction even before the project officially starts. Let’s create a visual story your future customers won’t forget.
FAQs: Custom SaaS Explainer Videos
How long should my SaaS explainer video be?
The ideal length is between 60 to 90 seconds. This timeframe helps retain viewer interest while delivering key points that lead to action.
What file formats do you deliver?
We deliver videos in standard HD or 4K MP4 format, suitable for web embedding, email marketing, or social uploads. Other formats available upon request.
How much do custom explainer videos cost?
Costs vary based on video length, animation complexity, and turnaround time. At Austin Visuals, most SaaS explainer videos range from $3,000 to $15,000. We offer flexible packages that scale with your needs and budget.
Can you match my brand’s existing style?
Yes. We work directly with your branding assets—logos, fonts, color palettes, and tone guidelines—to ensure your video feels fully aligned with your platform and messaging.
Do I need to provide a script or idea before we begin?
Not at all. You’re welcome to bring a concept if you have one, but we’re fully equipped to develop the creative from scratch. We’ll guide you from scriptwriting to final delivery.
How soon can my video be completed?
Most projects are delivered within 3–6 weeks. Rush timelines are available if needed. We’ll confirm all milestones before starting so you know exactly what to expect.
Can you help promote the video once it’s finished?
We specialize in production, but we can recommend best practices for distribution. Whether you’re embedding on your website, adding to a sales funnel, or launching on social, we can help format the video accordingly.
