Project Overview
Austin Visuals 3D Animation Studio was approached by Dr. Matthew Czar Taon, a Vascular and Interventional Radiologist, to create a medical device animation showcasing a revolutionary new device developed by Accessor Medical. The device allows for image-guided percutaneous blunt dissection, providing surgeons with a way to move obstructing tissue and organs to access target areas, even when no clear anatomical pathway exists.
The goal of the video was to visually demonstrate the device’s functionality and advantages to boost sales and raise awareness of its innovative capabilities. The project was budgeted at $8,000, with a timeline of regular updates and three revisions included.
The Challenge
Dr. Taon’s medical device required a precise and detailed demonstration to show how the percutaneous blunt dissection process works. The video needed to:
- Clearly demonstrate the device in action.
- Communicate the value of the procedure to potential buyers, especially medical professionals.
- Be visually engaging while maintaining scientific accuracy.
The Solution: Creating a Detailed Medical Device Animation
Austin Visuals worked closely with Dr. Taon to develop a video that met the project’s technical and visual needs. The approach included:
- Accurate 3D Modeling and Animation: Our experienced team, led by medical animation specialist Tom Guthery, created accurate 3D models to represent the device and its use in surgical procedures. This helped to clearly show how the device would perform blunt dissection to move tissues and access critical areas.
- Clear Visual Storytelling: Working with creative director Nancy Schirm, we developed a script and visual narrative that explained the key features of the device. This involved breaking down complex medical concepts into easily understandable steps, ensuring the video was accessible to a wider audience of medical professionals and investors.
- Regular Client Collaboration: Dr. Taon participated in video meetings with our team throughout the production process, ensuring his feedback was incorporated and the video remained aligned with his vision. Weekly updates kept him informed on the progress, allowing for timely revisions and adjustments.
Key Features of the Animation
- Visual Precision: The animation showed the device’s blunt dissection technique, providing a clear representation of its application in minimally invasive procedures.
- Focus on Innovation: We highlighted how the device overcomes traditional surgical limitations by accessing target tissues without a clear anatomical pathway.
- Engaging and Informative: The video combined medical accuracy with engaging visuals to appeal to both professionals and investors.
The Result
Austin Visuals successfully delivered a high-quality medical device animation that demonstrated the groundbreaking capabilities of Accessor Medical’s device. Dr. Taon was satisfied with the final video, which provided an effective tool to demonstrate the device’s potential to increase sales and attract investor interest.
Why Choose Austin Visuals?
This project highlights our expertise in medical device animation and our ability to translate complex medical technologies into clear, engaging visual content. With our collaborative approach and technical expertise, Austin Visuals is committed to delivering results that exceed client expectations.
Need a custom medical device animation? Contact us at [email protected] or call us +1-512-591-8024 to discuss your project.
