THE RIGHT BIG IDEA IS ABOUT YOUR CUSTOMER.
AV WORKS CREATIVELY TO FIND OUT WHAT YOUR CUSTOMER WANTS, WHAT THEY NEED, AND HOW
WHAT YOU SELL CAN MEET THOSE
WANTS AND NEEDS.
AV’s big idea for Kunes Country Auto was to create a superhero.
THE PROBLEM: Kunes’ Spanish-speaking customers often lacked the ID’s to get financing and many were being taken advantage of by certain dealerships in the area.
THE SOLUTION: Kunes had an ethical answer for that problem, and Austin Visuals created the perfect :30 ad to demonstrate how “heroic” Kunes was in protecting their customers from “villains.” Austin Visuals created custom 2D character concepts based on descriptions from the client. Austin Visuals used those 2D Character concepts as a framework to build custom 3D characters that you see were used in the final 3D Animation.