THE RIGHT BIG IDEA IS ABOUT YOUR CUSTOMER.
AV WORKS CREATIVELY TO FIND OUT WHAT YOUR CUSTOMER WANTS, WHAT THEY NEED, AND HOW
WHAT YOU SELL CAN MEET THOSE
WANTS AND NEEDS.
AV’s big idea for Kunes Country Auto was to create a superhero.
THE PROBLEM: Kunes’ Spanish-speaking customers often lacked the ID’s to get financing and many were being taken advantage of by certain dealerships in the area.
THE SOLUTION: Kunes had an ethical answer for that problem, and Austin Visuals created the perfect :30 ad to demonstrate how “heroic” Kunes was in protecting their customers from “villains.”