You’re creating a technology explainer video. What should you include in it? How does your video compare to others in the industry? We’ve compiled a list of some of the most popular technology explainer videos from Bloomberg to SalesMath. These videos are simple to view and can help you gain a better understanding about the technology behind the product. You can also modify them to fit your brand and target audience.
Suubee
When creating an explainer video, it’s important to think outside the box and think about what your target audience will find most compelling. The best explainer videos blend simplicity, visuals, and music to effectively convey their benefits and draw viewers in. Here are three examples. The Google video is both funny and informative and features a simple screen shot of the product and people acting out scenarios to show how users can use it.
Crazy Egg technology’s explainer video shows an animated version, which caters to both tech-savvy and non-technical users. The company demonstrates how small business owners can overcome common conversion issues, including lower conversion rates. The video also highlights the new EU law called General Data Protection Regulation, or GDPR. Non-compliance with the GDPR can lead to legal troubles for companies.
AllTrails
A video explaining the technology of AllTrails shows how it can help users find and enjoy local mountain biking and hiking trails. The video uses a simple animation that shows how the app helps people find trails and other outdoor features, including waterfalls, air quality, and weather. The characters are simple and use bright colors to emphasize the scenery and product explanation. The overall design is clean and easy to navigate. In addition to a beautiful backdrop, the AllTrails video features a well-integrated interface.
The AllTrails technology explainer video shows how the company has grown since its inception. The company’s app has been downloaded more than 12 million times, and the community consists of over nine million outdoor enthusiasts. The app is available for free and includes detailed trail maps and other outdoor content for people who love the great outdoors. Russell Cook founded the company and recently started FitOn. In September 2015, Jade Van Doren was appointed CEO.
Bloomberg
Bloomberg is exploring digital formats for its stories, explainers and videos. Their QuickTake text explanation series is now available in video. QuickTake, for instance, recently explained the diplomatic relationship between the U.S. and Cuba. Gadfly, a Bloomberg Interactive employee, has also moved to video. Both videos are produced with digital consumption in mind. Each has a specific angle to illustrate a topic or explain a business process.
The Vimeo channel Kurzgeleitet uses simple animations to explain complicated subjects. This ad simplifies science concepts in a way that is easy to understand. Kurz, for example, explains the coronavirus using simple animations. He doesn’t show the Apple Watch fully, but he shares stories from people who have used it. The style and message of this video makes it a standout among other explainer videos.
SalesMath
In an effort to convince a prospective customer to buy your product, you should create an effective sales video. An effective sales video is short and to the point, and should communicate your product’s key features and benefits. While a sales video isn’t the first place to advertise your product, it is a great starting point for furthering your message. An effective sales video will engage viewers’ emotions and encourage them to take action.
Using graphics and audio is a great way to convey complex concepts in a concise manner. For example, the SalesMath technology explainer videos uses animated characters and clever iconography to make their message memorable. Whiteboard explainer videos are also very popular, as is chalkboard-style videos. These videos feature writing on a whiteboard. To give a high-level overview, product simulation explainer videos show actual screencast footage of the software being used. Another example is Bloomberg’s video about the history of McDonalds, which uses bright colours and animated icons.
Slack
When you want to explain the basics of Slack, you can use this technology explainer video. The video uses a screencast to illustrate the user interface and experience with Slack. The video features a high-quality screen recording and a voiceover that explains the actions. It also makes use of music that works seamlessly with the content. It is a stunning video that will grab viewers’ attention quickly. This is one of the most effective marketing materials for SaaS products, as the company claims.
Slack technology explainer videos combine several visual styles, making them a great tool for marketing. The video’s particles hypnotize viewers, and the final shot features the logo of the company. This video is a great example of B2B marketing videos and uses winning techniques to communicate its message. The following video will explain more about Slack’s technology explainer videos.
Technology explainer video production company | Austin Visuals
Austin Visuals is an award winning, full-service 2D & 3D Animation Studio and creative agency. We specialize in creating affordable explainer Videos to grow your business, sell your products & services.
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