Introduction
Getting your message across is harder today than it was a decade ago. With attention spans shrinking and digital content multiplying, businesses often struggle to explain what they do without losing their audience halfway through the pitch. That’s where explainer videos make a difference.
These videos break down your ideas, products, and services into a clear, visual format that’s easier to absorb. Whether you’re dealing with complex systems or just trying to help people understand how your product solves a problem, the right video can change the conversation.
In this guide, we’ll walk you through how explainer videos work, the challenges they help solve, and why Austin Visuals is a trusted partner for businesses of all sizes. Ready to make your message easier to understand? Contact us at [email protected] or call +1-512-591-8024 to start your project.
Understanding the Power of Explainer Videos
What Are Explainer Videos?
An explainer video is a short-form video, typically 60–120 seconds long, that introduces your product, service, or concept using visuals, voiceover, and animation. These videos simplify your message and make it easier for people to understand what you offer, even if they’ve never interacted with your brand before. With high competition in online spaces, businesses use explainer videos as a smart way to make their content stand out.
Types of Explainer Videos
Not all explainer videos are built the same. Businesses today can choose from several types, depending on the message and their target audience. Animated explainer videos, like 2D or whiteboard animation, are popular because they’re flexible and usually more cost-effective. 3D animations raise the bar for realism and detail, often used in engineering, medical, or architectural sectors. Live-action explainer videos, on the other hand, use real people and settings, giving a personal and relatable feel that works well for testimonials or interviews. Each format comes with strengths. Choosing the right one depends on your goals, audience, and resources.
Why They Work
The brain processes visuals faster than text. A viewer can understand a well-made video much quicker than by reading a web page or product manual. Research backs this up. Videos tend to hold attention longer and boost message retention. They’re especially useful for topics that are abstract, technical, or difficult to visualize using traditional methods. Explainer videos help close that gap by presenting information in a logical, visual flow that tells a story. That story can influence buying decisions, train employees, or drive people to take action.
Common Challenges Faced by Businesses
Breaking Down Complex Messages
One of the biggest problems businesses face is simplifying a message that involves multiple steps or unfamiliar terms. Whether you’re offering advanced software or a unique process, getting people to grasp the idea quickly is essential. Without a clear explanation, even good ideas can miss their mark. A video can present concepts one layer at a time, building a visual journey that helps everything make sense.
Grabbing and Keeping Audience Attention
In digital spaces, people scroll fast and click away even faster. You have seconds, not minutes, to get a viewer interested. Written content or generic images don’t always do the job. Explainer videos help cut through that noise by offering motion, sound, and structure. They offer rhythm that appeals to both visual and auditory learners. Keeping attention isn’t about flashy distractions—it’s about tight editing and strong storytelling that keeps people watching until the end.
Balancing Quality and Budget
Many teams run into budget concerns when producing video content. They need a message that looks professional but also doesn’t stretch their marketing budget thin. Working with the right partner can lower costs without cutting corners. Having a structured workflow, clear communication, and remote collaboration brings down unnecessary overhead and keeps the project on track.
Why Choose Austin Visuals for Your Explainer Video Needs
Experience and Talent You Can Count On
Since 2007, Austin Visuals has created animated and live-action content for brands across the globe. Our studio doesn’t rely on stock templates or shortcuts. Each video we make is custom-built to match your goals, visuals, and the expectations of your industry. We’ve created videos for NASA, Discovery Channel, Siemens, and hundreds of other clients. These aren’t one-size-fits-all clips—they’re designed with your message in mind.
Remote Workflow Saves Clients Time and Cost
Location doesn’t limit us. Whether you’re in San Francisco, Tokyo, or Austin, our fully remote production process means strong communication and timely results. This streamlined workflow brings down unnecessary costs and speeds up approval timelines. You’ll have access to real-time reviews and updates while your video moves from script to screen.
We Offer More Than Animation
Besides animation, we offer script writing, storyboarding, voice casting, visual effects, and marketing strategy support. If you need help deciding the best way to deliver your message, our team steps in early to shape a plan with impact. You’ll have creative and technical guidance throughout. That way, the final product matches your vision—and creates a conversation with your audience.
Our Demo Reel 2025
Our Process: From Concept to Completion
A Step-by-Step Approach Built on Efficiency
Each video at Austin Visuals follows a clear timeline. It starts with a kickoff meeting where we listen to your project needs and set goals. Then our writers draft a script followed by visual references in storyboard form. Once you approve the direction, animation or filming begins. We share early previews so adjustments are made before the final version is complete. You’re part of every key milestone, but we handle the heavy lifting.
Client Collaboration at Each Stage
You’ll never be left in the dark. From project planning to revisions, we guide you through every decision. Sessions are hosted over Zoom or your preferred platform, with drafts delivered in formats that make it easy for internal teams to review and comment. If your brand requires specific guidelines, just share them early so we can match style and tone accurately.
Secure and Reliable Infrastructure
We use dedicated private servers for file storage and version control. That means your content stays safe, organized, and accessible only to your team and our artists. Projects are backed up regularly and stored in secured environments. You won’t lose your work or worry about delays due to technical issues—not on our watch.
Success Stories: Our Clients and Their Achievements
Projects with NASA, Discovery Channel, and Beyond
One of our most recognized projects was with NASA, where we produced scientific animations to illustrate space vehicle systems for public engagement. These videos weren’t just informative—they helped explain critical research to non-engineers who needed visual clarity. We’ve delivered projects for industries including medical devices, engineering, finance, and education.
Global Clients Across Sectors
From Fortune 500 companies to non-profits, our clients span across continents and sectors. Whether it’s a blockchain company in New York or a robotics startup in Germany, we design content that speaks across languages and cultures. Deadlines, technical demands, and approval layers don’t phase us—we’ve built internal systems that keep teams in sync no matter where they operate.
How Visuals Move the Needle
Our videos have helped companies raise funding, explain internal systems, streamline onboarding, and attract customers. By replacing walls of technical text with smart visuals, clients experienced better understanding and increased activity on their landing pages. In B2B sectors, the difference between a deal and silence often comes down to how well you present what makes you different. A clear message is a stronger message.
Tips for Maximizing the Impact of Your Explainer Video
Start with Clear Goals
Before writing anything, define the goal of your video. Are you trying to attract leads, train staff, or educate users? This shapes the tone, script, and structure. Without clear goals, it’s easy to lose focus and include too much information. As a rule of thumb, one video should solve one problem or address one question.
Keep It Short and Focused
There’s a reason why most high-performing explainer videos are under two minutes. The shorter your video, the more likely people are to watch it through the end. Aim for precise language that avoids filler. Every second should serve the message. Cut won’t-need scenes. Less is more when every moment matters.
Add a Clear Call to Action
Let your audience know what to do next. Whether it’s visiting your site, booking a call, or trying a demo, be specific. A strong call to action helps move viewers from watchers to doers. When the story ends, the next step should feel simple and obvious.
Use Storytelling Wisely
Great explainer videos aren’t about lists or facts. They’re about problems and solutions. Frame the message in a way your audience can recognize themselves in the journey. That’s what helps them remember your brand. A well-told story builds a connection—not just understanding.
Conclusion: Ready to Simplify Your Message?
Standing out is essential in today’s fast-paced digital landscape, and explainer videos offer a powerful way to do just that. By simplifying complex concepts, engaging your audience, and providing clear calls to action, these videos help you communicate effectively and drive results. Austin Visuals is your partner in creating high-quality, customized videos designed to resonate with your target audience.
Ready to elevate your message? Let’s create a video that speaks volumes. Contact Austin Visuals today at [email protected] or +1-512-591-8024 to get started on your project!
Frequently Asked Questions (FAQs)
1. How long should my explainer video be?
Typically, explainer videos are most effective when they are between 60-120 seconds. This length allows you to convey your message clearly while keeping your audience engaged. However, the video’s length may vary depending on your content and target audience.
2. What is the difference between 2D, 3D, and live-action explainer videos?
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2D Animation is simple, cost-effective, and great for businesses with a broad target audience.
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3D Animation offers more realistic and detailed visuals, often used in sectors like engineering, healthcare, and architecture.
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Live-Action Videos use real people and settings to create a personal and relatable experience. These are ideal for showcasing testimonials or personal brand stories.
3. How much does an explainer video cost?
The cost of an explainer video can vary depending on the complexity of the project, the style of animation, and the length of the video. At Austin Visuals, we provide custom pricing based on your specific needs. Contact us for a free quote!
4. How long does it take to create an explainer video?
Typically, the process can take anywhere from 4-8 weeks, depending on factors such as the level of customization, script approval, and the animation style. We keep you informed throughout the process to ensure timely delivery.
5. Can explainer videos help my business increase conversions?
Absolutely! A well-crafted explainer video can significantly boost your website’s conversion rate by clearly explaining your product or service, making it easier for customers to understand and take action. Studies have shown that videos increase conversions by up to 80%.
6. Will I be involved in the video production process?
Yes! We believe in a collaborative approach and keep you involved throughout the production process. From initial concepts to final revisions, you’ll have the opportunity to provide feedback and ensure the video aligns with your brand and goals.
