Different Types of Explainer Videos
There are different types of explainer video. Some are Live action videos, while others use character animation. We’ll cover character animation and 2D motion graphics in this article. Each type has its own benefits and drawbacks. Regardless of what you choose, make sure to choose a format that will best represent your product or service.
Character Animation
Character animation is a great way to enliven your explainer videos. In a world where we are bombarded with information, adding a solid character to your video can help you stand out from the crowd. Whether you’re promoting a company’s services or selling an intangible product, adding a strong character creates an image of reliability. Character animation can also represent your brand, your tone of voice, and your personality, so you can customize your video to match your branding.
The most effective way to use character animation in your explainer videos is to tailor the content to your target audience. Your video should answer questions and build relationships with customers. For example, if you’re promoting a foreign product, use a native speaker to answer common questions. In addition, make sure your character animation video is between 60 to 90 seconds long.
The use of characters in your explainer videos can help you connect with your audience and increase knowledge retention. They can also help you build trust with your audience by showing that you understand their needs. When done right, animation can help you boost your bottom line. If done correctly, animation can be a powerful marketing tool for any business.
Animated characters can create a personalized experience for your audience that builds trust and encourages them to purchase your product. They also allow you to create a one-to-one conversation with your target audience. Animated characters can be used alone or in combination with other types of explainer videos, such as whiteboard or motion videos.
Adding characters to your explainer videos helps create a human connection with your audience and evokes emotions. In addition to that, the use of a voice-over adds a human touch to your brand.
Live Action
A good explainer video will combine real-world footage and animation. This style can be used for physical products, or it can be used to explain the function of a service. In either case, it allows for creative expression and helps viewers relate to the product. In addition, live action videos help viewers visualize the product’s features. This can influence the viewer’s purchasing decision.
Live action videos are an easy and fast way to make an explainer video. The best part is that you can tailor the content to meet the needs of your target audience. Animation is also a great choice because it is universally appealing and can accommodate any type of topic. For example, you can create a video that features an endearing character or an intriguing storyline.
Live action in explainer videos are an excellent choice for companies that offer tangible products. They can show actual users using their products in order to give potential buyers confidence in the quality of the product. This style also allows the product to speak for itself. However, live action in explainer videos does have its limitations.
Explainer videos are a great way to educate the general public about a product, service, or idea. The visual representation of complex concepts and ideas makes them more engaging and memorable. With the help of an explainer video, you can reach a global audience and make your message stick in people’s minds. The video format is short and easy to digest, and it’s a good way to reach many people quickly.
Typography
Typography is a critical element of an explainer video. It conveys your message visually and emotionally and can increase viewer engagement and retention. There are a number of different techniques to use when creating a typographic explainer video. These techniques include kinetic typography, scrolling typography, and fluid typography.
Adding typography to your explainer video is a great way to humanize your brand and develop a personal connection with your audience. It is an art form and requires a certain amount of time and attention, but the results are well worth it. Moreover, it can make your video more engaging for viewers by highlighting the text.
The typeface you use for the text in your explainer video should match the type of content you are trying to convey. There are a variety of fonts available, including sans-serif and serif styles. A sans-serif font, for example, is a great choice for explainer videos that are about a celebration.
If your explainer video is about a complex topic, you might want to consider using an infographic style. These videos contain illustrations that help present the information in a way that’s more visual and fun to watch. These types of videos are ideal for B2C companies that want to convey complex information in an entertaining and easy to understand way. They are also good for social media and less detailed explainers.
Typography of explainer videos is crucial for a brand’s success. This style is ideal for startup companies on a budget. They are an economical way to create a powerful video. They can be used for educational or tutorial purposes, and can combine both types of styles to create a unique video.
2D motion graphics
If you’re creating an explainer video for your brand, consider using 2D motion graphics to make your logo come to life. This style of animation is a fun way to introduce a product or service and can be integrated into any short video, including social media videos. It is also a great option for internal communications, such as training videos and employee presentations.
Motion graphics are great for explaining complex ideas, because they look professional and can be created quickly. They also eliminate the need for actors and expensive shoot locations. This can cut weeks off the production process. And, because motion graphics do not require photorealistic CGI or animation, they’re also much faster than live-action videos.
Another option for 2D motion graphics is stop motion animation. This style is made up of images that are linked together and then synchronized with audio. These photos are then played back in a sequence, creating the illusion that they’re moving. However, stop-motion videos tend to look old-school and dated.
Another option is to use animated characters or whiteboard content for your explainer video. Both types can accomplish the same goals. Motion graphics are also the most practical and easy to implement. This style is also the most effective for explaining complex concepts. You can even create videos using live footage if you’d like.
Motion graphics explainer videos are designed to be informative and entertaining. Unlike traditional video content, motion graphics explainers use animated elements and moving objects to illustrate concepts. They add dynamics to dry statistics that can be difficult to digest.
Webcam Screen Recording
Webcam screen recording is a great way to illustrate a concept and capture your presentation’s visuals. With a webcam, you can easily capture the activity on your computer screen. Then, you can export the recorded video in various formats and share it on YouTube, Vimeo, or Google Drive.
You can also use screen recording for webinars, presentations, and other purposes. It is also great for capturing gameplay on streaming sites like Twitch. You can even use a webcam for a tutorial to show your product or explain a process. And with the many features that come with screen recording software, you can create your own explainer videos in minutes.
Screen capture videos allow you to interact with your target group and show them a product, process, or software. This allows them to apply and follow the process you are demonstrating. Depending on your needs, screen capture videos can be as detailed or as simple as you want them to be.
Screen recording tools with a webcam are great for demonstrating how a piece of software works and can be very useful for creating technical demo tours. They can also be used on support/help pages for a website. This makes them valuable assets for any business or service. A good example of webcam screen recording is Camtasia.
Screencast-O-Matic is an online explainer video software. It has a free and paid plan and can record any part of the screen. It also lets you add captions and audio using a microphone. These features make it ideal for walkthrough videos.
