The Problem
Kunes Country Car Dealership was selling cars in high volume in other markets, but they noticed a segment of their customer base that had income but didn’t feel they qualified for credit. They needed a custom car commercial to target this audience and showcase their dealership as a safe and reliable option.
The Results
Austin Visuals 3D Animation Studio worked closely with Kunes Country to create a visually stunning and effective TV commercial that was well received by their customers. The commercial aired on Telemundo and other local TV stations, and Kunes Country expressed their satisfaction with the final product, saying they would like to do more commercials in the future.
The Story
Kunes Country Car Dealership approached Austin Visuals with a rough idea of what they wanted to say, but they needed help revising their idea and generating a script. Austin Visuals worked closely with Kunes Country over the course of about 2 months to produce a custom 3D animated TV commercial that would target their Spanish-speaking audience.
Austin Visuals translated Kunes Country’s ideas to Spanish and recorded the voices for the commercial. Kunes Country’s concept involved an Evil Car Salesman who seemed like he was on the side of the family, but secretly wanted to rip them off. The hero of the story, a Luchador Spanish Wrestler, comes into the ring and stops the Evil Car Salesman representing the competitor dealership. The Luchador tackles and pushes the Evil Car Salesman and puts him in a daze just in time for the luchador to save the day and explain to the family that “You don’t have to get a lemon from other car dealerships, you are safe with Kunes Country.”
Austin Visuals did not give Kunes Country a cookie-cutter solution. Instead, they worked with them to create unique 3D animated characters for the TV commercial. Each step of the process, Austin Visuals gave Kunes Country updates multiple times per week, showing visual updates and getting feedback to achieve the final result.
Austin Visuals sketched out concepts for the baby, mother, father, and the Luchador. Kunes Country selected the final look they liked the most. Austin Visuals then created the 3D Animated TV Commercial using Maya and Element 3D.
In summary, Kunes Country Car Dealership approached Austin Visuals 3D Animation Studio to create a custom car commercial to target their Spanish-speaking audience. Austin Visuals worked closely with Kunes Country to generate a script, translate it to Spanish, and create unique 3D animated characters for the TV commercial. The end result was a visually stunning and effective TV commercial that was well received by Kunes Country’s customers.
