Augmented and virtual reality can unlock the potential of hard-to-market products or services, but you’ll have to get leadership on board first Augmented reality (AR) and virtual reality (VR) are not just for gaming. You’ve heard of Snapchat filters and “Pokemon Go,” but you may not know that AR and VR have the potential to transform your business operations if...
Blockchain, predicted to be a $7.74 billion market within six years, may flip the business world on its head. Are marketers ready? What is the blockchain? Most marketers would likely answer this question by mumbling something about Bitcoin and cryptocurrency, but Jeremy Epstein, CEO of Never Stop Marketing, is a true believer in the technology. “I happen to think that...
The world of 3D graphics is a complex field, fueling industries from gaming and film to architecture and engineering. 3D artists and designers use specific techniques and processes like 3D graphic design, rendering, visualization, and animation to bring a vision to life onscreen. But when it comes to taking those 3D images and turning them into physical objects—specifically with 3D...
Virtual Reality (VR) has taken a prominent place over the past few years redefining the way we are experiencing the things that we see. Technological innovations continue to impact the digital marketing sphere, and one of the most exciting tools to enter the landscape is virtual reality. Although the use of VR in digital marketing hasn't gone mainstream yet, some...
As connected smart devices become more skilled, marketers must take an active role in leveraging them to reduce friction in the customer journey Since the time we lived in caves, man’s basic needs have remained the same: food, shelter and security. We originally satisfied those needs with our bare hands. With the division of labor came services. (“You do the...
As long as there's been marketing, content has been a part of the marketing practice. That's led some marketers to wonder: Is content marketing really a net-new strategy, or is it just another fly-by-night marketing buzzword? “It does have a buzzword factor, and I know people who absolutely hate the term. But it's the industry standard term, so we're just...
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