Digital disruption has radically transformed music from a product to a service, and the evolution of that industry offers guidance for every category The digital disruption of the music industry has been widely touted as the toppling of major labels by digital insurgents, yet major labels remain at the center of the industry. In all industries, digital technologies are enabling...
As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal. At the same time, new automation and machine learning technologies are offering digital marketers the ability to alleviate some of their day-to-day tasks and streamline their interactions with consumers, without fear of losing their unique brand voices. Without...
The co-founder of a creative agency called Narrative shares her best tips for keeping tabs on money coming in and going out of her company. It sounds simple, but making sure your company has more money coming in than going out is one of the most important tasks of running and growing a business. Sometimes, however, it’s easier said than...
This Entrepreneur Learned That When You Try Making 'Something For Everyone,' You Attract Nobody From an Entrepreneur: You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy. Introducing our new podcast, Problem Solvers with Jason Feifer, which features business...
How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish -- eight seconds. It goes without saying that people are hungry for content and consuming it at a faster pace than ever before. The on-the-go nature of content consumption demands immediate output. To satisfy the...
Looking for the right keyword research for a blog post is often the first step taken when writing. We’ve been told for years that we need to find the right keywords if we want any shot at ranking high in the SERPs. We need to get the right keywords if we want our content to be relevant. But that’s simply...
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