Dec 17

Amazon Echo Dot (2nd Generation) - Amazon Echo Dot (3rd Gen)

Why Marketers Must Keep Pace With Smart Technology?

By Matt Winters Austin Visuals Blog

As connected smart devices become more skilled, marketers must take an active role in leveraging them to reduce friction in the customer journey Since the time we lived in caves, man’s basic needs have remained the same: food, shelter and security. We originally satisfied those needs with our bare hands. With the division of labor came services. (“You do the…

Dec 16

Voice search - Search Engine Optimization

Content Marketing in 2021: 5 Trends You’ll Need to Know

By Matt Winters Austin Visuals Blog

Content marketing with animation uses moving visuals to answer questions an audience has about a product, process, or idea. A useful plan connects each animation to a specific question, supporting information, and a place where people can find the full explanation. Austin Visuals produces animation for product and technical communication. A content team can use that format to explain a…

Dec 15

4 Steps Brands Must Take to Survive Digital Disruption

By Matt Winters Austin Visuals Blog

Digital disruption has radically transformed music from a product to a service, and the evolution of that industry offers guidance for every category The digital disruption of the music industry has been widely touted as the toppling of major labels by digital insurgents, yet major labels remain at the center of the industry. In all industries, digital technologies are enabling…

Dec 14

5 Trends Digital Agencies Need to Prepare for in 2020

By Matt Winters Austin Visuals Blog

Digital agency video strategy should connect a client's communication problem with a production brief, an approval process, and a release plan. For B2B animation, the agency needs to define what the viewer must understand and how the team will verify the information shown. Austin Visuals produces animation and video for business communication. Agencies planning B2B work need to agree on…