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HOW AUSTIN VISUALS’ SPOKESTOONS INCREASE AD RESULTS

By June 26, 2017 August 23rd, 2017 Austin Visuals' Blog

YouTube is highly competitive marketplace with 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day.  In the olden days (2015) you could more easily get the attention you wanted, but now you have to up your game.  If your ad strategy includes YouTube (and why wouldn’t it?), we can help.

Animation gets you noticed.

Maybe you can’t hire Alec Baldwin or Melissa McCarthy to get your client’s point of view noticed.  But you can hire an avatar who will work 24/7 for just pixel peanuts.

We work for folks who have controversial points of view – and for those who need a simple twist to get noticed on YouTube with a spokestoon tailored to their business or service.

Here are some other valuable hints from Austin Visuals:

  • Favor short videos. If you can make it shorter and make all the same points, do so.
  • Make sure to start off energized, and get the important stuff in. Your audience will start to disappear over the length of your video. A video of 4-5 minutes, will hold fewer than 60% but 75% will stay for a 1-2 minute video.
  • Don’t hold your call to action to the end, especially for longer videos.

Consider a 2D or 3D animation that appears in the first few seconds,

 

  • Think about breaking your longer videos up into digestible bits. Training in particular lends itself to this. Instead of making a single video that shows a long process, make a playlist that links pieces of the process for a coherent whole. That makes it easy to learn your process in digestible chunks suited to current attention spans. A speech that is clearly delineated into sections with different subtopics will break up well into smaller pieces, too. Side benefits to this break-up are an increased number of video assets and most likely an increased number of views for videos on your channel.

Austin Visuals is a full-service 3D, 2D, Motion Graphics, Live Video, E-learning, Digital Publication studio. We’ve been creating digital magic nationwide for a decade. We work with companies of all sizes from startup to standout. Call us for a free consultation. 512-591-8024 info@austinvisuals.com 

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