INSIGHTS healthcare publication introduced a forum for discussing healthcare marketing, patient education and visual communication. This page retains the archived introduction attributed to Nancy Schirm. Read it as historical commentary rather than a current healthcare news report.
Introducing the INSIGHTS Healthcare Publication
Welcome to INSIGHTS, a publication from Medical 3D Animation Company, a division of Austin Visuals 3D Animation Studio.
We’re the creators of anatomically accurate 3D and 2D visualizations for use by hospitals, physicians, pharmaceutical companies, device manufacturers and allied health professionals. We also do “explainer videos” to assist in patient education and enhance patient satisfaction.
I’m your editor, Nancy Schirm. I’ve been involved with healthcare marketing since the 1980’s and, like many of you, have seen changes that first seemed to shake and potentially erode the system and potential profits. Yes, I remember back to
- the DRG earthquake,
- the COBRA conundrum,
- the PPO tsunami,
- the HillaryCare Hurricane,
- changes in JCAHO,
- and all the Medicare and Medicaid changes and more
But you know what? Through innovation, education, and dedication, the women and men who deliver the care and the institutions for which they work survive and prosper regardless of politics and regulations.
Also, like you, I look at the uncertainty that surrounds us not knowing what is going to happen with the ACA, new programs and policies, new needs by patients, new discoveries by providers.
The best defense is always having information. We’ll do our best here at INSIGHTS to research the many many publications that deal with any subject related to healthcare and medical practice and summarize them here for your quick reference. We’ll also offer our ideas about marketing, storytelling, patient education, and other areas to enhance patient satisfaction or speed new product adoption
We’ll do the best job with your input, so don’t hesitate to pose a subject for discussion, a concern for conversation, or a solution, problem, opportunity, or opinion.
So, welcome to INSIGHTS. Let us hear from you.
Have a project you’d like to discuss? Visit us at www.AustinVisuals.com or email us info@austinvisuals.com
Current Medical Animation Resources
Archive note updated October 22, 2026. For a new healthcare communication project, define the audience and intended use before choosing a visual approach. Patient education, a medical device demonstration and a mechanism of action explanation require different language, source documents and review responsibilities. Identify the person responsible for checking scientific statements, the materials that support each claim and the channels where the finished video will appear. Review scripts and storyboards before detailed production, and keep a record of approved changes. This archived introduction does not provide current clinical guidance or establish outcomes for any treatment or animation project. The resources below explain Austin Visuals’ medical animation services and practical production considerations. Current scientific claims should be checked against the relevant research or approved product documentation.
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