As a global management consulting firm, Boston Consulting Group (BCG) leads in capturing opportunities and tackling challenges. Pioneers of business strategy since 1963, BCG partners with businesses for total transformation, growth, competitive advantage, and impact. They had a vision to illustrate business growth opportunities in Asia and reached out to Austin Visuals 3D Animation Studio to breathe life into this concept.

The Problem:

BCG sought to educate their audience on the abundant business growth opportunities in Asia. They wanted to deliver this message through the lens of an employee’s journey in coming up with an idea. The challenge for Austin Visuals was to create an engaging, relatable, and clear narrative in an animated format.

The Solution:

Understanding the need for a powerful, relatable character, we chose 2D Character Animation as our medium. 2D animation is fantastic at portraying emotions, nuances, and journeys. We started the project by conceptualizing the character, mapping out the narrative, and scripting the video. Our goal was to make the character’s journey resonate with the audience, effectively communicating the business growth opportunities in Asia.

The Result:

Our 2D Character Animation video made a significant impact. BCG’s vision was successfully translated into an engaging, educational, and impactful video. The journey of the character in the video sparked ideas and motivated the audience to explore opportunities in Asia.

The animation simplified complex business concepts, making them more digestible for the audience. BCG was pleased with the effectiveness of the video in conveying their message and engaging their audience.

2D Story-Based Character Animation | The Agony of Screenwriting


The success of the BCG project demonstrated the power of 2D Character Animation in translating business concepts into relatable narratives. Austin Visuals takes pride in its ability to craft such impactful narratives.

If you have a complex business concept that needs simplifying, let Austin Visuals help you create a compelling animation. Email us at [email protected] or call us at 512-591-8024. Together, we can transform your idea into a narrative that resonates.