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Social Contagion: The Epidemic Every Marketer Wants To Catch

Digital display advertising - Brand


Ok, (I imagine you asking as I write this), wait a minute, what on earth do you mean by “social contagion? Surely it must be a bad thing.”

Well it is and it isn’t (I respond). Anyone who has ever had a girlfriend or a boyfriend or a baby or a puppy knows that EMOTION can keep you from thinking straight, doing what you know you should do, and can make you feel either fantastic or lost, desperate, and horrible.

But EMOTION can also help you sell things! (See you feel better already, don’t you.) Emotions are the easiest way to spread ideas. People are always going to respond to an emotional argument over a more rational argument. At Austin Visuals we know the best way to trigger an emotional response is with motion graphics/3D Animation/video.

You don’t have to read the comments sections on celebrity websites to know that the madness of crowds can be right down frightening if not destructive. However, harnessed properly, social media campaigns can use emotion and persuasive stories to go viral. Yes, it’s a social contagion!

Who among us would not be over the moon if our company or client video went viral? Could we be the next ALS Ice Bucket Challenge? The next Dove: Real Beauty Sketches? Well, probably not.

But you can use the very things that create viral videos to improve your sales and attention to your product.

  1. Tell a story around something that makes viewers reminisce about what makes them happy, You’ve got a winning marketing video.
  2. Tell a story about how your product helps to make a better world.
  3. Tell a story that starts conversations about a situation — something perfect for people to ask others how they would have responded to a situation.
  4. Tell a story around something makes viewers reminisce about something that made them sad. Tug at heartstrings.

What do these four “very things” that are keys to success have in common? They all begin with “Tell A Story.”

So, how do you do that? We think the best way is to combine a great idea with motion graphics and 3D animation. What? You didn’t think we’d tell you to do it with a powerpoint presentation did you?

Even if a video doesn’t go “viral”, the motion creating emotion has an 82% better chance of getting your product noticed and remembered on the web, on television, and in social media.

At Austin Visuals, we’ve been telling stories for years. Factual stories about dreams coming into reality, about new products and new ideas, about innovation. Tell us YOUR story, we’ll show it to the world.

At Austin Visuals 3D Animation Studio we specialize in providing the following 3D Animation and Video Services:

  • 3D Animation, FX, 3D Renderings
  • Animation, Video Production, and Graphics from concept-to-completion

Contact us Today to request a free quote and to learn more about how Austin Visuals can help you with your business and your 3D animation and motion graphics needs. Austin Visuals — on time, on budget, and on target. Call today at 512-591-8024 or email us at : [email protected]