The Rule of 8 for the making of videos

It Pays To Be Human

Insights from the Real World of Marketing and Sales

The newsletter for humans, written by a human. My intelligence is not artificial, it comes from experience, failure, and success in the real, sometimes crazy, always competitive world of marketing and sales. The Rules for Video Marketing

Sure, AI-generated content might be transforming the internet into an error-ridden incomprehensible plagiarized garbage heap, but if it’s any consolation, at least we can laugh at the AI-generated trash fire in the meantime. And we don’t have to write blogs using keywords over and over just to satisfy the google bots. Oh, I know AI in general has it’s uses. I’m not a luddite. I’m just adapting carefully to make sure it benefits our clients. Because bad creative is bad creative whether it’s human or AI. And bad writing and visual creative leads to bad ads which wastes the client’s money and doesn’t tell the targeted consumer what they need to know to make a smart buying decision.

The Nightmare of AI-Generated Images

AI created images are, so far, the stuff of nightmares but not only because of images like this.

But what is REALLY scary, is that they are getting better and Humans find it quite hard to distinguish between real and  AI-generated faces. Setting aside for a moment the problem we’re going to have with deep fakes in politics and news, LinkedIn saw a rise of about 1000 deep fake profiles, frustrating those of us looking for business.  Imagine you writing the best intro to a company that is only a bot.  It was bad enough when the real decision makers weren’t running their own accounts.  Now you’re paying extra to talk to a bot.

Unveiling the Trust Factor: Real vs. Computer-Made Faces

Fictional, computer-generated human faces are so convincing they can fool even trained observers. They can be easily downloaded online and used for internet scams and fake social media profiles.

Hany Farid, an expert in digital media forensics at the University of California, Berkeley, who co-authored the study with Sophie J. Nightingale of Lancaster University.found people consider computer-made faces slightly more trustworthy than real ones. Their study also found people consider computer-made faces slightly more trustworthy than real ones. Farid suspects that’s because the AI sticks to the most average features when creating a face.  Here’s a faux LinkedIn post.

Is this going to change your social media strategy?

Are you going to change the ways you target social media, how much you invest in it, how often you post?

By the way, if you’re looking for a great 3D,2D, motion graphics animation company Matt Winters at Austin Visuals.com ([email protected]) is really on Linked In. And I am too; Nancy Schirm at Austin Visuals.com. ([email protected]). I can verify we’re real people. In fact, you can actually call us, we answer our own phones: 512-591-8024 Though I admit I’d like to find a way to let the penguins do it….. 

We ask questions of our clients, about their business, their goals, not chatgpt.
Person to person.

The Rule of 8 for the making of videos

Here are 8 things to remember whether you’re creating an explainer, investor or general marketing video:

1. Clear and concise messaging: A core message in a script.  Tell your customer why to buy what you’re selling in a logical flow. Start with an introduction, followed by the problem or need, the solution, and then wrap up with a call to action.  (Austin Visuals can write this for you.)
2. Who is your target audience?
3. Engaging visuals: Use eye-catching graphics, animations, and visuals to maintain viewers’ attention and make the content more memorable. (And I’d be remiss if I didn’t tell you Austin Visuals can make almost anything in any media.)
4. Keep the video duration between 60-120 seconds because even the most intelligent viewer has the attention span of a goldfish.
5. Use a professional voiceover.
6. And appropriate background music. 
7. Branding: Incorporate your brand’s colors, fonts, and logo into the video
8. Call to action: End the video with a clear call to action that tells viewers what to do next, such as visiting a website, signing up for a service, or purchasing a product.

HERE IS AN EXAMPLE OF A 2D EXPLAINER VIDEO

Real people at Austin Visuals

Matt Winters is the founder/owner of Austin Visuals.  His experience with NASA led to the creation of the company in 2007.  Since that time, he has expanded the company to 2D/3D, and an association with Texas’ largest film and special effects company.  Under his guidance, he has directed more than 21 artists to develop hundreds of tv and digital media in virtually every business category.  Austin Visuals has become a trusted name in the industry, consistently delivering exceptional visual content that  exceeds client expectations.

After years of ad agency experience in creative services and PR,  Nancy Schirm transitioned to managing creative marketing, product development, physician practices and related insurance products for a major international healthcare corporation. She gained further valuable experience working in DC politics.  For 10 years, it has been her privilege to use her wide range of corporate and owner\developer understanding to write and produce animation for businesses internationally, including technology, energy, medical device and moa’s, construction, and start-ups.

For inquiries or questions Call Us, (512) 591-8024, Email us: [email protected], or use the form below to send us a message. We’re ready to answer any questions you have so that we can deliver your creative project on time and to the highest standard possible.

Nancy Schirm

Have A Project You Want To Discuss? Drop us a line!