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Top 10 Reasons Your Business Needs Explainer Videos and Animation

By January 24, 2013 December 19th, 2018 Austin Visuals' Blog, Explainer Videos


need-animated-explainer-videoPart of what gets your business website top page ranked on Google is from a calculation Google makes about how long a visitors stay on your website. Explainer videos and 3D Animation are very affordable ways to effectively grow your business and get top page rank on Google. When a customer sees a video on your website, they stick around to view the content. When done properly explainer videos and 3D Animation can show your customers what your product is in a more clearer way, they increase your conversion rates, and they make your business look good. Just a simple explainer video can educate your customer and do wonders for directing new customers directly where you want them to go. Here’s an example Explainer Animated video.

Clarify the Objective of Your Product

Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Generate Increased Interest

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!

Rank Better in Google Search

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

Increase Web Traffic

Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.

Some popular examples are:

  • Apple iOS 5 by Apple (over 2 million views)
  • Google Currents by Google (over 1.2 million views in 8 months)
  • Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)
  • Dove (over 15 million views)
  • Old Spice (over 42 million views) According to Ad Week Old Spice’s sales have increased by 107 percent using viral video.

Audiences Remember Information better with Video

Although people retain 10 percent of what they hear, they retain 50 percent of what they see according to the Wharton Research Center. How is this good for your business? When a customer remembers what you do, they are more likely to give you a call even after they’ve left your website. They are more likely to refer a friend to a website they remember. If a customer likes your product or Animated Video, they’ll share your video.

Jazz up your Sales Pitch!

Let’s face it PowerPoints don’t do much to engage your audience.  A well produced explainer video can capture the attention of your customers and target audience immediately. Explainer videos are especially most helpful when you have a complicated product or service to communicate.

Grab Audience Attention

You can only go so far with traditional web content. Failed attempts and poor execution at creating attention grabbing content that ends up looking cheesy, unprofessional or not well thought out can cause two things to happen on your website:

  1. Confuses a new potential customer.
  2. Increases your load time of the web page which lowers your Google ranking.

Both of these end results are not great for businesses. You can take all of those great ideas and have them all played into one video the customer looks in one place for. One video keeps your website looking clean and helps focus your customer’s attention into one place. In a well thought out video you can convince a customer to buy from you and their experience while they are watching the video is guided and very focused. You have complete control over the customer experience within the video. Without videos, the customer is left up to their own to make their own judgements about your service, struggle to find the content they are looking for, and generally gives them more of an opportunity to waste their time all over your site when you could be more effective just having their attention in one place.

Easily Shareable

An explainer videos and Animation don’t have to just appear on your website. You can post the same video to YouTube, LinkedIn, Vimeo. Did you know that Vimeo and YouTube videos appear in Google searches too? Sometimes vidoes get higher rankings than websites. Sometimes it can take 3-6 months or even more to make a website, and another 3-6 months to get that website ranking for the top page so your customers can find you on Google. Videos Currently are ranking in top page search results in just a matter of days to even just in a matter of hours!! The added bonus to using videos and uploading them to social media website is that they are Smart phone compatible, whereas your site may not be viewable on handsets.  People are more likely to share and watch videos than read text on a website.

Showcase Your Business and it’s Personality

The number one reason your customers come back to you as repeat customers is your personality. You need to put a face to your name. Online only businesses often need to put faces of real people and convey personality more so than physical stores. Things like this helps a person connect and gain a sense of trust in you along with the products you sell. You can create a virtual connection with them. Explainer videos are the best way to advertise your business and direct your customers to what you want them to do next, buy your product? Like our facebook page? Sign up for our Mailing List? You can use these videos for a large variety of purposes from Marketing and Advertising to Employee Training Videos.

Have you used an animated video in your company? If so, we would love to hear about it.

At Austin Visuals 3D Animation Studio we specialize in providing the following 3D Animation and Video Services:

  • 3D Animation, FX, and 3D Renderings
  • Animation, Video Production, and Graphics from concept-to-completion

Contact us at Austin Visuals if you need help structuring your 3d animation needs, and we can help you save time and many headaches of getting your project off the ground and best of all we bring your ideas to life.

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