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What Are Explainer Videos And Why Should You Use Them?

What Are Explainer Videos And Why Should You Use Them?

You’ve likely seen them before—those short, informative videos that explain a product or service in an easy-to-understand way. They’re called explainer videos, and they’re an incredibly powerful tool that every business should be using. But what exactly are explainer videos? And why should you use them? In this blog post, we’ll explore everything you need to know about explainer videos, from what they are to how you can use them to benefit your business. Read on to learn more!

What is an explainer video?

An explainer video is a short video that tells a story and explains a concept, product, or service. They are usually between 1-2 minutes long and use simple language and visuals to communicate their message.

Explainer videos are an incredibly effective way to communicate complex ideas in a concise and easy-to-understand format. They are also highly shareable, making them a great tool for marketing and advertising campaigns.

If you’re considering using an explainer video for your business or brand, contact us today! We would be happy to help you create a compelling and effective explainer video that will engage your audience and help you achieve your goals.

The benefits of using explainer videos

There are many benefits to using explainer videos, including increasing website traffic, improving conversion rates, and boosting SEO.

Website traffic can be increased by embedding an explainer video on your website or blog. Videos are more likely to be shared than other types of content, so your audience is more likely to see your video and visit your website.

What Are Explainer Videos And Why Should You Use Them?

Conversion rates can be improved by using an explainer video on your landing page. Studies have shown that adding a video to a landing page can increase conversion rates by up to 80%.

Boosting SEO is another benefit of using these videos. Videos can help you rank higher in search results and get more views from potential customers.

If you’re looking for a way to improve your website or marketing campaign, consider using an explainer video.

The different types of explainer videos

There are many different types of explainer videos, each with its own unique benefits. Here are some of the most popular types of these videos:

1. Animated Explainer Videos: These videos are a great way to communicate complex ideas in a fun and engaging way. They can be used to promote products, services, or even just to raise awareness about a particular issue.

2. Live-Action Explainer Videos: These videos are a great option if you want to show your audience how your product or service works in real life. These videos can be used to demonstrate how to use your product, or they can simply show off its features and benefits.

3. Whiteboard Explainer Videos: These videos are a unique and attention-grabbing way to present information. They work well for explaining concepts that might be difficult to understand otherwise.

4. Motion Graphics Explainer Videos: These videos are perfect for businesses that want to showcase their brand in a creative and visually appealing way. These types of videos can be used to introduce new products or services, or they can simply be used as a marketing tool to build brand awareness.

How to make an explainer video

There are a few key elements that go into making a great explainer video.

First, you need to have a clear and concise script. This is the foundation of your video, and will determine how well your video communicates its message.

Next, you need to find the right voiceover artist. The voiceover should be engaging and professional, and should help to bring the script to life.

Finally, you need to choose the right visuals. Explainer videos can be made using animation or live-action footage, and it’s important to pick visuals that will complement your script and voiceover.


Once you have all of these elements in place, you’re ready to start creating your explainer video! The first step is to create an outline of your video. This will help you map out what visual elements you’ll need, and how they should flow together. Then, you can start putting together your storyboard. This is where you’ll decide what animations or footage you’ll use for each section of your script. Finally, once your storyboard is complete, it’s time to start production!

Tips for making a successful explainer video

When you set out to make an explainer video, there are a few key things to keep in mind that will help ensure your video is successful. Here are some tips:

1. Keep it short and sweet: Remember that people have short attention spans, so you want to make sure your video is concise and to the point.

2. Make it visually appealing: Use engaging visuals and graphics to hold viewers’ attention and communicate your message clearly.

3. Use a strong script: A well-written script will help keep your video on track and make sure your key points are communicated effectively.

4. Find the right voiceover artist: The right voiceover artist can really bring your video to life and make it more engaging for viewers. 5. Test, test, test: Always test your video before you launch it to ensure everything is working properly and that viewers will be able to understand and follow along with your explanation.

By following these tips, you’ll be well on your way to creating a successful explainer video that helps get your message across clearly and effectively!


Explainer videos are a type of video that is used to explain a concept, product, or service. They are usually short, to the point, and use simple language that is easy for viewers to understand. Explainer videos can be an extremely effective marketing tool, as they can help explain complex concepts in a way that is both engaging and easy to understand. If you’re considering using explainer videos for your business, keep in mind that they should be used sparingly and only when necessary — too many explainer videos can come across as sales-y and turn viewers off.

Best Explainer Video Production Company | Austin Visuals

Looking for an explainer video production company that can help you take your business to the next level? Look no further than Austin Visuals! Our award-winning team has produced videos for some of the biggest brands in the world, and we’re ready to put our expertise to work for you. Contact us today to get started!


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