How Product Videos Can Increase Conversions
Product videos shows the working of a product, giving the customer a clear idea of its benefits and the value it brings. Standout video content demonstrates the inside workings of an item. The video shows the benefits, functions, and key features, which gives the customer the confidence to make the purchase. In addition, the video is more likely to convert a browser into a buyer. Whether a product is made of plastic, metal, or some other material, a video will help the customer understand and appreciate the value of the product.
Explainer videos are a type of product video
In the world of digital marketing, product videos have become a popular medium. However, they are not limited to product descriptions. A good explainer video can be an engaging way to promote a business, its products, or a service. In addition to educating your audience about your product, it can help you build trust among your target audience. This type of video is usually created to present a product or service in a simple manner, and it aims to increase sales and conversion rates.
A good explainer video can be a work of art. It should begin with a reason why people should buy your product or service. Then, it should show how it works and highlight the benefits of the product or service. If you want to make a good explainer video, you should follow these steps. If you don’t have the skills, consider using an explainer video tutorial. An online course will also give you some great tips and tricks.
They remove doubts and uncertainties
Product videos have been proven to increase conversions by removing consumers’ uncertainties and doubts. Product videos should show the features and benefits of a product. They should also explain the price of the product. A consumer should first watch the product video before making a purchase, so the product video should have a clear call-to-action (CTA).
A product video is a more persuasive sales tool than still pictures. Videos allow marketers to tell a story and demonstrate the product’s features and benefits. Compared to still photos or physical examination, video provides far more detailed information. It also showcases features in action, giving consumers greater confidence in their purchase. In fact, 72% of consumers say they prefer to watch product videos than read descriptions. They can easily grasp the benefits of a product by watching it.
They increase average order value
Video content on product pages has the potential to dramatically increase average order values. Using product videos to promote a particular product can increase conversions by up to 80%. When placed on product pages, videos also increase trust and confidence – 96% of consumers find them helpful, and 73% of adults are more likely to make a purchase after watching a video. A video also adds a more human touch to a product page – and the results are undeniably impressive.
One way to increase average order values is to use the “secondary offer” technique. You can include a secondary offer, such as a percent discount or days since the video was first posted, as a way to encourage customers to make a purchase. This tactic, also known as “product video marketing,” has the added benefit of enabling retailers to send notifications to customers about special deals and products during live streams. In addition to boosting customer retention, this tactic also provides retailers with a chance to increase average order values.
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