What is Multi-Channel Marketing?
Unsure of what multi-channel marketing is? You are not the only one. It is a new concept in the world of marketing that is quickly becoming the next best thing. According to SAS, “Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice.” (Read more here.) Simply put, it is every way you communicate with your audience.
What is included in the multi-channel marketing?
Everything that the customer interacts with.
- Website
- Emails
- Mobile notifications
- Blogs
- Stores
- Magazine/Catalogs
- More
If there are more ways to grab your audience’s attention then the audience will spend more time with your company. Because of that, if your company has an inviting and colorful website that will encourage the audience to look around and spend more. You want to make sure that your content gives what your audience wants.
What are the challenges?
Targeted messages are designed to help you give your audience exactly what they want. No more bulk messages with random subjects, but intentional messages that spark interests.
Marketing response is the response of your audience to your messages. It is one thing to get your audience you open your emails, it is another to get them to reach out to your company. The ultimate goal is to have your audience buy what you are selling. Because of that, there is no other purpose to the thousands of emails. So the challenge is to make the audience want what you are offering.
How do I get started?
Austin Visuals is a full-service 3D, 2D, Motion Graphics, Live Video, E-learning, Digital Publication studio. We have been creating digital magic nationwide for a decade. We work with companies of all sizes from startup to standout. Call us for a free consultation at 512-591-8024 or email [email protected].
