Facebook marketing alternatives - If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it once did. In 2012, Facebook said in a blog post that about 16 percent of a business’s fans saw its new content. “Organic reach” (the number...
Identify your target market - Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.” What is a target market? Identify your target market -You need to identify the people who really want or need what you’re offering. Targeting, or “segmenting”...
Opinion: If your branded content doesn’t resonate with your targeted audience, you have failed Social Media Content Marketing Trends - The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up. Above all else, it’s important to remember that good content is good content. It doesn’t matter what...
2020 Marketing Calendar - Once a year, marketers around the country stop their day-to-day activities and plan for the year ahead. It’s a time to not only take a step back and think about the future but also to ask for more resources to grow market share. I think of it like a football game: All of the teams in your...
You can see the atmosphere by tracking the particles carried on the wind Tiny particles such as smoke, dust and sea salt are transported across the globe A NASA visualization follows sea salt, dust and smoke from August to November It reveals how the particles are transported and how they can be used to track weather events such as tropical...
New research shows that marketers are investing more in translation and localization of their content for international audiences -- here’s why. When it comes to going global, marketers are pumping dollars into their translation and localization efforts. According to research from 2016, the total amount that companies invested in translation and localization increased from $26 billion in 2010 to $38...
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