Looking for an animated marketing ad can be confusing when It comes to pricing. However, we can walk you through pricing and the reasoning behind these prices for your marketing needs. Animated videos are more likely to catch the viewer’s attention and will make them want to know more about your business. Therefore, an animated commercial or ad is the best investment for your marketing. But you may be worried about your budget. Animated ads and commercial prices vary due to length and style, which is the reason why you can’t see the prices at first. First, we need to talk about why animation pricing is the way it is.
The first question is how long you want your video. This allows the animation company to assign the appropriate animators and designers to the project. However, due to the short attention span of the viewer, a video more than 60 seconds is not useful for marketing, unless you are using it as a training video. If you know how long you want your video, you will be set with an estimated production schedule.
Style is a key factor in animation to keep the viewer’s attention. Aesthetically pleasing art makes the viewer want to keep watching the ad and pay attention to what you’re trying to sell them. However, choosing a style can be tricky. A very popular style is the whiteboard animation. It’s simple but has been used too many times for marketing, making it easier for the viewer to skip. To really catch the attention of viewers, you are advised to choose from a different set of animated styles like 3D animation, frame by frame animation, stop motion, 2D cutout animation, motion graphics, 3D renders, or kinesthetic typeset. However, the prices can vary depending on how much work is put into the style. For example, 3D animation can look simple, but it requires a lot more time and works.
Budgeting your animation project
If you know what you want for your project, you can start by contacting an animation studio and let them know you want a certain style of animation at a certain length. Then you can ask them to fit the project within your budget. If you don’t know what you are looking for, you could tell them your budget and go through their previous work and styles. Communication with the studio can help you get what you need for a successful project for marketing and gaining more customers.
What’s the final cost?
As we talked about, the price can vary depending on what you’re looking for in an animation. A typical project may include:
- 60 seconds long
- 2D line and color animated style
- Containing 2 characters
- Including sound effects, voice-over, and music
These projects can range from 6,000-10,000 USD. 2D animation studios typically give you a quote that is per-minute. Ranging from 3,000-50,000 USD if you decide to do a 60-second animation. The whiteboard animated video being the cheapest option only using simple graphics, sometimes stock images. The animation on the more expensive side would cover more characters, pre-development and directing, scripting, advanced research, frame by frame animation, camera angles, SFX, VFX, and TV copyright.
3D animation is leaning toward the more expensive side and might not be the best for marketing money. 10,000 USD is the lowest price for a 3D animation with no characters with online models. For a more complex animation, you are looking at about 200,000 USD budget, due to the time in making these 3D projects.
Although, the cheapest option isn’t always the best option. Cheaper options can mean less experience or they could be using a different kind of software that leads to an animation looking less aesthetically pleasing than what you want. When you change to animated advertising, you show your brand in a new way to your customers. Therefore, make sure to leave a good impression on your future customers to show that you care about quality and how they see you.
An animated advertisement is an investment, so make sure it’s a good one that resonates with your customers and not like any other company. This will create customer satisfaction, boost sales, and increase SEO results. Consider the benefits and get in touch with an animation studio to bring your vision to life.
And also consider Austin Visuals 3D Animation Studio Services – Use Austin Visuals 3D Animation Studio for:
- Virtual facility fly-throughs, and Walk-throughs
- Process, Manufacturing, and Workflow simulations
- Graphics for Investor presentations
- Engineering Visualizations
- Industrial Animations
- Chemical / Scientific Training Videos
- 3D Modeling
- Architectural Renderings
- Trade Show and Presentation Materials
- Full Video Production and TV Commercials
If you’re thinking about producing animation videos, consider getting one with AustinVisuals.com . We’re here for you 24/7. We can answer your explainer video questions. Contact us anytime at +1-512-591-8024, email us [email protected] Or use this contact form here to request a quote.