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Custom Medical Animation

By September 3, 2020 Blog

Custom Medical Animation: Making Things Easier in the Healthcare Industry

The health industry is always at the forefront of technological advancements. In an ongoing effort to improve people’s lives, new techniques, equipment, and procedures are continuously introduced. 

This has benefited many patients and has successfully treated even the most serious conditions. On the flip side, it is becoming increasingly difficult for health professionals to explain complex medical information to patients and students alike.  

Nowadays, when patients see their doctors for a checkup, essential information is sometimes lost in translation. The medical jargon’s complexity, from advanced treatments to confusing scientific medical terms, makes communication very challenging. It sometimes creates confusion between patients and medical professionals. 

For many years, this lack of understanding has been building up into one of the bigger problems in healthcare. It is true for both the practitioners and those seeking treatment or knowledge. But thanks to custom medical animation, there is a simpler way to bridge the gap between the two sides.    

There are many ways that custom or 3D animation can make information dissemination easier in the healthcare industry. Here are some of them.

Visual Representation Can Simplify Complicated Information

Verbal communication is important, especially in the health industry. It is an intimate form of communication that helps establish a more trusting patient-doctor relationship. However, trying to explain the inner workings of the human body to a confused and anxious patient can be difficult.

Where words fail, images usually succeed. A staggering 90% of all information in the brain is transmitted visually. Images are processed 60,000 times faster than words or texts, as 40% of the nerve fibers in the human body are connected to the retina. As a result, the human eye can record up to 36,000 images every hour, even those shown to them for only 13 milliseconds.     

Aside from being anatomically advantageous, visual representations like custom medical animation can better stimulate the imagination and improve cognitive abilities essential in understanding, absorbing, and analyzing new information. The appropriate use of visuals can help facilitate instantaneous comprehension for complex topics with less effort. 

3D Animations Can Help Assuage Patient Apprehension

Health is a major contributor to quality of life. For this reason, medical conditions can cause much anxiety for patients. Patients have to deal with the physical symptoms that come with the condition that ails them. In addition, the fear of not understanding the situation can compound things for them.

It takes years of education, training, and experience for medical practitioners to get a good grasp of the intricacies of the human body. Understandably, this knowledge is sometimes difficult to pass on to a patient who does not have similar qualifications. With the help of custom medical animation, medical professionals can explain better the patient’s condition, the treatment, or medical procedures necessary for the patient to recover. This knowledge alone will alleviate the patients’ anxiety, manage their expectations, and help them focus on getting better. 

If visual representation is so important, why not use live-action videos of medical procedures or other treatments? 

Most people are not comfortable with the sight of blood and other similar images. Actual footages of surgeries and other medical procedures will heighten their fear instead of tempering them. 3D animation can mimic such procedures and make them more tolerable for many patients.

In addition, the detail that can be gleaned from actual videos is limited, at least with the current technology. These footages cannot show images at the microscopic level if needed. Also, there are places in the human body that even the latest camera technology could not reach or at least record adequately for practical use.  

Custom Medical Animation Is a Powerful Tool for Education

Aside from patients, students can also benefit from the application of 3D animation to the medical industry. Educators can take advantage of the technology to explain complex topics and subject matters. 

It is particularly useful in teaching cellular and molecular biology. For instance, the importance and function of protein are easier to illustrate when shown in 3D. There was a time when 2D was the more common method for medical illustration, but it took much longer to explain theories such as protein structure, functionality, and other properties.

Another aspect of information sharing that could benefit from 3D animation is marketing. Marketers can use this technology to convey the advantages of their medical products quickly and efficiently. This will help them reach more physicians and hospital administrators and make more sales.

Simplify Healthcare with 3D Animation   

3D animation can enhance existing methods such as 2D medical illustration. It can help patients make sense of complicated medical terminologies. Still, it is not meant to replace other forms of communication but enhance them for a better understanding between patients, doctors, marketers, and everyone involved in healthcare. 

 

For more information regarding uses for animation in various fields, browse our blog page at AustinVisuals.com

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