We’ve talked about Virtual Reality, what is augmented reality and how can we make that work for you?
Unlike virtual reality, which seeks to immerse the user in a completely virtual environment, augmented reality enhances the real world using digitally produced perceptual overlays.
Austin Visuals has some special expertise in the online shopping AR marketing arena.
Meet Adam Gravois who heads up Austin Visuals VR production studio, but also made a name for himself in the try on eyewear market. Adam is our chief artistic and production director and lead CG artist who has over 20 years experience creating visual effects, TV commercials, training materials, VR, and other forms of digital magic. Recently he created and implemented the world’s best virtual try-on system for sunglasses and eyeglasses. This solution, now owned by the parent company of Ray-Ban and Oakley, has been honored with a Cannes Lion and a Communication Arts interactive award. Our team has produced over 15,000 pairs of photorealistic eyewear you can try on online. (I’m not sure if what he has on in his picture is a prototype but I kind of hope not.)
Right now Austin Visuals is working on a Houston VR project. We’re under NDA, but I CAN tell you it involves a trip to the dark side of the moon, Antarctica and 400 powerful pickup trucks.
Which will be bigger, AR, or VR?
VR environments by nature demand a user’s full attention. For many marketers, that’s great news. Isn’t that what we as persuasive communicators strive for? In a noisy crowded world of billions of YouTube uploads, social media clutter and everything else, getting a customer or targeted demographic’s full attention is a dream come true.
AR, on the other hand, has the potential to act as an on-call co-pilot to everyday life, seamlessly integrating into daily real-world interactions. This will become increasingly true with the development of the AR Cloud.
Which is best for you? Call us (512 ) 591-8024 for a free consultation and thorough discussion about your goals and objectives.