Marketing During Covid
A few Creative ideas for you to consider for how marketing during covid for your business during the Coronavirus Pandemic 2020, may affect your business.
Marketing your business during the Coronavirus pandemic is a tricky thing. If not done properly, your business or brand could appear greedy, unkind, or insensitive. Not all hope is lost though, there are plenty of clever and creative ways to get your brand out there during these times. We can first start with some core concepts to keep in mind, then we’ll get into a list of tips below.
Marketing During Covid -- Key Concepts:
#1 ) Stay Calm
Let us not forget who we are, and more importantly, let’s not forget what our customers are going through. If we are freaked out, surely that energy passes through our proposals and our conversations. So let’s find our own zen for a moment, before we start going nuts over marketing strategy.
Once we find our zen, then we can focus on making our business more efficient, and prioritizing tasks and goals daily. This kind of work ethic will help you and surrounding staff to also stay as effective and productive as possible.
#2 ) Don’t hard sell
The days of hard selling are nearly gone. Today’s customers are busy, tech savvy, sometimes adverse to ads or if they are not, they are adverse to salesy presentations. So let’s not trip that wire, and stay away from doing anything that appears that you’re out for 1 thing which is the sale. Instead try seeking to understand, listen, and empathize with your customer’s situation. If you can bring your calm zen to your prospective customer, they are more likely to enjoy your company and find commonalities. People buy from whom they know, like, and trust.
#3 ) Be helpful and offer value
One of the best ways to attract new customers is give something of value first. This can be a free PDF download, free website audit, free no obligation consultation, or anything else you can think of your customers might actually find useful.
#4 ) Stay Top of Mind
Post on social media daily. Regularly and consistently send out your newsletters. Respond to all inquiries as fast as possible.
#5 ) Get Creative
At Austin Visuals 3D Animation Studio, we have found through trial-and-error some creative ways of getting our brand out there. People seem to be responding well to seeing examples of our work like this : Work Examples
Take a look below for an example. We have been video interviewing clients and local business owners on a talk series called Austin Biz Talks. People seemed to have positively engaged with this kind of interview reporting.
If you find yourself in need of creative ways to brand yourself or if you’re in need of a video, think of reaching out to Austin Visuals.
Have questions? Have a project to discuss? Reach out to us to find out how we can help. Message us using the contact form below, email us [email protected] or call us (512) 591-8024 to meet with a member of our team today.