Reasons Why You Need to Add 3D Animation To Your Marketing Strategy Video
Marketing Strategy Video is growing by leaps and bounds. There are thousands of reasons why it’s an excellent move for your company to move into this space. In just one telling statistic, The Internet Retailer found that visitors who view videos about a product are 85 percent more likely to buy that product than visitors who do not. (source)
Let’s allow that to sink in. 85 percent more likely to buy a product? Better start setting up that studio now.
But wait — you really don’t have to go that far, when you marry your product or service with the power of computer animation, which is what Austin Visuals 3D Animation Studio specializes in. We can create any kind of animation for you: character, explanatory, technical, adding animation to actor-driven video, or anything in between.
After all, when your videos are produced by professionals, then optimized for eCommerce, they outperform user-generated video by far — by about 30 percent. The professional videos provide a 24.7% lift to sales, as opposed to an 18.7% increase for the user-generated video. (source)
According to ComScore, video and animation are both excellent for your Google rankings, as well. At the moment, there’s also less competition in the SEO world for video results, so it would behoove you to get on that bandwagon. (source) Not only that but it’s been definitively shown that visitors to retail sites that have a video (and view that video) stay two minutes longer, on average. They’re far more likely to purchase than other site visitors. (source) We’ve found through our own personal observation that pages with video tend to have better rankings with Google. Simply put, Google seems to like seeing videos on websites! We’re not alone in thinking that, either. You can see other evidence here, along with several other places around the Web.
Another telling statistic put out by Internet Retailer: Jewelry vendor Ice.com saw that viewers who actually viewed their product videos converted at a rate of 400% over those who didn’t. They enjoyed a decrease in product returns of 25%, a success to which they also ascribed to the use of video. (source) A different source states that people who shop at online retailer OnlineShoes.com convert at a 45% greater pace than do other shoppers. The entire site has enjoyed an overall 359% year-over-year growth in video views. (source) It’s clear, then, that product pages that include video and animation have greater conversion rates than pages that do not.
Actually being able to see a product in a video makes people more trust that online retailer more, as it’s the next best thing to enabling the viewer to pick up that product and hold it in their hands. Being able to pick out the strong points of that product with animation would certainly be a plus, as well. Let’s face it — most people would rather see your product in action, or see your service being performed than simply read about it. (source) Fifty-seven percent of consumers say that seeing product videos make them more confident in their purchase, and less likely to return that item. That figure is up 5% from a year ago, according to Mediapost, reported in 2013 (source)
Video and animation are also great ways of helping you gain — and keep inbound traffic to your website. If you have an outbound email marketing campaign, why not try sending one with a video call to action? Studies have shown that people are more likely to visit your call to action and visit your site than if you hadn’t included the video. And this also works when you include the word “video” in the Subject line. There’s no getting around it; people love their videos! There was up to a 3x difference when different emails were run through some simple A/B testing. (source)
And as if that wasn’t enough to get you on the video bandwagon, here’s another piece of data to push you over the edge: In addition to all the above positive benefits, the video also helps build positive trust, rapport, and even more of an emotional connection with your audience. Think about it — in the old days of the web, when there was only text to connect with users, there wasn’t much to hang your hat on. Then there were pictures; that were a bit better, yet still not great. Now we have full-motion video available for everyone — and that allows people to get a better “read” on the people they’re doing business with. It enables them to get a sense of who these people are, and what they’re dealing with, an idea of where their money will be going. There is research that suggests that upon experiencing a positive emotion, people start thinking in terms of “we,” instead of simply “me.” This makes them much more likely to accept a deal from you — and thus more likely to spread some positive words about your company. (source)
At absolutely no cost to you, we’ll give you thirty minutes of consultation time. We can talk about your marketing strategy video and animation needs, and see if Austin Visuals is a good fit to fulfill those needs. Contact us today to request a free quote and to learn more about how Austin Visuals can help you with your business. Call us today at 512-591-8024 or CLICK HERE to request a FREE quote online or email us at: [email protected] to explore how we can help you with any graphics or 3d animation needs you have.