One of the reasons that online video is seeing such explosive growth is the fact that people have discovered part of Google’s search ranking algorithm strongly weights the amount of time a person stays on your website. One great way of gaining that crucial two or more minutes of eyeball time, which will be much more likely to result in a purchase (source1, source2) is with a professionally-crafted explainer video created for you by Austin Visuals 3D Animation Studios.
An explainer video is typically a short one or two minute video used to introduce a new company, service or product. It should answer a few basic questions, such as what the problem is that is meant to be solved, and why the viewer would want to use this particular company, service or product to remediate this problem in their lives. (source)
The popularity of explainer videos has exploded over the past year because of two major reasons: their proven effectiveness in growing a business, plus their affordability. (source) This makes explainer videos the best marketing tool since direct mail. Clarifying your product, boosting your sales, and increasing your conversion rates are just the tip of the iceberg here; they’re just a few of the many reasons why your business should have an explainer video.
Working Google to Rank Better
Spork Marketing (and many others) say that websites with videos rank higher in Google searches. Stale websites — those that aren’t updated very often — don’t rank well, statistically speaking. Neither do sites that hold endless pages of text and images. Low ranking means less exposure, and that causes customers to shy away, especially those who want to understand a product or service fast, and order it right then and there. The average person, in most cases, will take less than a minute to make their purchasing decision. (source) And an explainer video crafted by Austin Visuals 3D Animation Studios is a terrific way to grab their attention right away.
Generating Increased Interest
Many businesses are using media like videos, animation and images in social media to generate buzz about their outfits. The C100 published a study that stated over 50 percent of the population will watch videos this year, and over 70 percent of Internet users regularly watch videos online!
Clarifying the Objective of Your Product
Unfortunately, with the modern global marketplace, text can often be problematic, if only because there are so many possible ways that people can construe what they read. A good explainer video can make the basic function of a product or service much more clear by taking the ambiguity out of the text. The videos help people to get a better understanding of the product or service, thereby helping you to forge a better connection with your potential customer. (source) You do this by using the video to explain what it is your business can do for them, and what sets you apart from the herd of competing businesses.
Helping Your Audience to Retain Information
On average, a person remembers roughly ten percent of what they hear. Yet they remember up to 50 percent of what they see, as stated in a study published by the Wharton Research Center. What this means for you is an upswing in word-of-mouth advertising. Even in this modern age, word-of-mouth is the most significant way that a business can attract customers — and today, that word-of-mouth means sharing. And people will use the same criteria for sharing as they will for talking about your product.
Enabling Easy Sharing
Speaking of sharing, your explainer video doesn’t have to be hosted only on your site. Free video sites like Vimeo and YouTube have tools that will enable you to upload your videos, then attach keywords so as to draw interest to them. These sites are Smartphone compatible — an added bonus, as your site might not be viewable on a small screen. People love their videos, as they’re more likely to watch them than read blocks of text on a website. Plus they’re easily shareable. Text web pages aren’t.
Increasing Rates of Conversion
As reported in a recent survey conducted by Video Rascal, up to 85% of people are more prone to purchasing a product if they see an explainer video along with it. These videos help owners of young businesses keep track of how many visitors might be actual customers.
Showcasing Your Personality
Finally, the best thing that you can do for your business is turn that customer into a repeat customer. And since you likely won’t be having any direct contact with them, you need an explainer video to showcase your personality and that of your company. (source) It will help that customer gain a sense of trust in you, and it will enable them to put a face to your name.
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