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Virtual Reality Development Pricing

By May 3, 2020 June 14th, 2020 Blog
Oculus Rift - HTC Vive

Virtual Reality Development Pricing

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Virtual Reality Development Pricing – Are you looking for pricing information Developing a Virtual Reality Experience of your own? Look no further than Austin Visuals 3D Animation Studio. We have developed a short article and guide that walks you through how virtual reality development is priced. We can tell you what you should consider before your company develops a custom virtual reality experience.



Let’s Talk Numbers First – Virtual Reality Pricing

Price is what you’re here for after all? So let’s jump right in. A virtual Reality Demonstration, demo meaning usually a 1 minute experience that has 1 room, and some minor things you can interact with can cost $10,000 – $25,000 to create. Some studios might consider creating a demo at a discounted rate depending on how busy they are with other projects. Overall, it takes a lot of man hours to create the initial demo. For a final Virtual Reality Experience, it could cost anywhere from $75,000 – $2 million for a less than 20 minute experience.

Oculus Rift - HTC Vive

Benefits of Virtual Reality

virtual reality development pricingVirtual Reality has many benefits to companies globally. Here are some of the most common.

  • Improves Memory Retention of Messaging and Material learned.
  • Offers users as ability to travel safely through unsafe simulated environments.
  • Can track the user’s performance, memory retention, and safety reaction times.
  • Users get a memorable 360 interactive and immersive experience, thus making this an excellent marketing and branding tool
  • Great Marketing and Branding Item that you can use for trade shows and write about it in news press releases.
  • Improves workplace safety
  • Reduces your operations and employee training costs.

What are variables that contribute to Virtual Reality Development Pricing?

This is an interesting topic. So, some people think that certain 3d companies already have libraries of assets they’ve created over time. That they can simply drag and drop those 3d models into an environment that is already made to accept those models. They believe, by doing this, you’re 1/2 way done with creating a virtual reality experience. This is not the way it is. Any time a client asks for a custom experience, any pre-made drag and drop virtual reality software will not be a sufficient solution for that customer. This means that most experiences need to be created from scratch so we don’t run into natural limits of someone else’s program.

When we create our own software, yes we do use some pre-made software that speeds up the process a tad. Some imagine that because there’s a capability to assemble assets quickly that not much work goes into creating the process. Some people think you need 1 artist to create a 3d model and then that same artist places that model into your environment. After that, you then have finished your virtual reality product. This is not true.

How To Create Custom Virtual Reality

Creating a custom virtual reality experience usually requires a script writer. This person directs what will happen to the user during their experience. We also have a 3D artist that creates custom 3d models, and creates the 3d environment. There is usually at least 1-2 programmers involved. Do you want your objects to interact? Most programs you can place a 3d model into them, but those objects won’t do anything interesting by default, so you have to program them to behave how you want. Depending on how many 3d models you want and in what kind of time frame, you may have to increase the amount of artists to produce those custom models.

If you want special effects, or animation to occur, sometimes a programmer can do this, but most of the time it requires another animator or FX specialist. Without going into much more extreme detail, you can quickly see that this process at minimum is a 3-4 person team, but if you want an optimal experience for your users, you may have to expand to a minimum 10 person team to develop your project. This team can include artists, programmers, directors, technical directors, user experience experts, and more. Overall, time, the amount of artists, the level of detail, level of realism, amount of animation or interactive behaviors, length of the overall experience, are some of the major factors that contribute to pricing of custom development for a virtual reality experience.


If you are considering purchasing or searching for a studio to create a custom virtual reality experience for you, consider austinvisuals.com. We’ve been in this industry since 2007. When you are considering this sort of investment, you want to go with the experts. Give us a call +1-512-591-8024 or email us [email protected] or request a quote from our contact form, austinvisuals.com/contact

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