Unlike virtual reality, an Augmented Reality Studio seeks to immerse the user in a completely virtual environment, augmented reality enhances the real world using digitally produced perceptual overlays.
Austin Visuals has some special expertise in the online shopping AR marketing arena.
Meet Adam G, who heads the Austin Visuals VR production studio and our Medical Animation Division. He has also made a name for himself in the try on eyewear market. Adam is our chief artistic, production director, and lead CG artist who has over 20 years experience creating visual effects, TV commercials, training materials, VR, and other forms of digital magic. Recently, he created and implemented the world’s best virtual try-on system for sunglasses and eyeglasses. As a result, the project, now owned by the parent company of Ray-Ban and Oakley, has been honored with a Cannes Lion and a Communication Arts interactive award. Our team has produced over 15,000 pairs of photorealistic eyewear you can try on online.
Currently, Austin Visuals Augmented Reality Studio is working on a Houston VR project.
We are under NDA, but what we can say is that it involves a trip to the dark side of the moon, Antarctica, and 400 powerful pick up trucks.
Which will be bigger, AR, or VR?
VR environments by nature demand a user’s full attention. For many marketers, that is great news. That is what we as persuasive communicators strive for? In a noisy, crowded real world and online world, getting a customer or targeted demographic’s full attention is a dream come true.
AR, on the other hand, has the potential to act as an on-call co-pilot to everyday life. It seamlessly integrates into daily real-world interactions. Eventually, this will become increasingly true with the development of the AR Cloud.
Which is best for you? Call us (512 ) 591-8024 or email us [email protected] for a free consultation and thorough discussion about your goals and objectives.
