As connected smart devices become more skilled, marketers must take an active role in leveraging them to reduce friction in the customer journey Since the time we lived in caves, man’s basic needs have remained the same: food, shelter and security. We originally satisfied those needs with our bare hands. With the division of labor came services. (“You do the...
As long as there's been marketing, content has been a part of the marketing practice. That's led some marketers to wonder: Is content marketing really a net-new strategy, or is it just another fly-by-night marketing buzzword? “It does have a buzzword factor, and I know people who absolutely hate the term. But it's the industry standard term, so we're just...
Digital disruption has radically transformed music from a product to a service, and the evolution of that industry offers guidance for every category The digital disruption of the music industry has been widely touted as the toppling of major labels by digital insurgents, yet major labels remain at the center of the industry. In all industries, digital technologies are enabling...
As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal. At the same time, new automation and machine learning technologies are offering digital marketers the ability to alleviate some of their day-to-day tasks and streamline their interactions with consumers, without fear of losing their unique brand voices. Without...
The co-founder of a creative agency called Narrative shares her best tips for keeping tabs on money coming in and going out of her company. It sounds simple, but making sure your company has more money coming in than going out is one of the most important tasks of running and growing a business. Sometimes, however, it’s easier said than...
This Entrepreneur Learned That When You Try Making 'Something For Everyone,' You Attract Nobody From an Entrepreneur: You want customers to love your product, of course. But what happens when they don't? The simple answer: You have to make a change -- and it won't be easy. Introducing our new podcast, Problem Solvers with Jason Feifer, which features business...
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