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Austin Visuals’ Technology News

EMAIL MARKETING WILL BECOME TURBOCHARGED

By | Austin Visuals' Blog
Relevance is paramount—to subscriber experiences, to deliverability, and to email revenue generation. In 2018, email marketers will increase their use of automated emails, which are central to creating more email experiences. For example, successful programs are 108.5% more likely than less successful programs to generate at least half of their email marketing revenue from automated and transactional emails (17.1% vs.
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The marketing funnel as we know it is dead.

By | Austin Visuals' Blog
For decades, marketers have prescribed to the notion of a marketing and sales funnel where leads enter into the top and customers emerge, like magic, from the bottom. We’ve created and optimized content and experiences for the different stages of this funnel and tested a plethora of tools and tactics to maximize it.
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