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Email marketing personalization tips – The journey to 1:1 – Personalization is on

By Austin Visuals Blog
Email marketing personalization tips - Email marketing has been a pioneer of modern marketing personalization.The ability to craft individualized experiences at scale has given email marketing huge leads when it comes to personalization. But so far, email personalization has been based mainly on past events like user-created profiles and preferences, purchases and life stage events. We’ve all received post-purchase emails…
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Digital marketing - Sales process

The Marketing Funnel As We Know It Is Dead

By Austin Visuals Blog
The marketing funnel is a tool that everyone in the field knows. It was taught and reiterated over and over again until you lived by it. As with many things, times are changing and so is the marketing funnel.   What is the Marketing Funnel? In simple terms, described by sproutsocial, "A marketing funnel describes your customer’s journey with you"…
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