Every day, at Austin Visuals, we discover new ways to use 3D Medical Animation. Yes, it’s more and more useful in healthcare communications by clinical practitioners and for patients and colleagues, but it’s equally effective for court testimony, continuous medical/surgical and scientific research, investor presentations, and new device introductions.
• We’re so dedicated to our customers – they include
• Abbott Laboratories
• Parke Davis
• Proctor & Gamble
• Glaxo Smith Kline
• And many others.
3D Medical Animation customers – and the patients, physicians, and other clinicians they serve – are so important to Austin Visuals that we have established a dedicated website for the many projects we’ve created. You can see our work and a full list of those companies who have trusted us to convey their message at
3D medical animation has proved invaluable for explaining medical/surgical techniques and treatment protocols that cannot be replicated through live action or any traditional forms of media.
Austin Visuals’ experienced artists have demonstrated the functions of research or pharmaceutical breakthroughs, new device innovations, clinical procedure improvements, and patient education processes with 3D Medical Animation.
Our videos have been purposed or repurposed as evidence in legal proceedings, to seek investor support, FDA approval, for live presentations, trade shows, kiosks, websites, promotional emails, and for direct in-person sales of products and services.
1. Use 3D Medical Device Animation to Introduce New Products
The University of Texas turned to Austin Visuals to introduce and demonstrate their new, award winning, surgical device.
Scientists and engineers develop innovative devices, new healthcare products, treatment protocols, and services each year. Each of these need clinical trials, FDA or other approvals, then the help of investors and stakeholders to make it to market.
Use of these innovations requires training. It is not always financially possible for busy clinicians to travel to conferences or seminar to learn about and/or operate new devices. With 3D Medical Device Animation, clinical education and training can occur not only one to one – but across state lines, national boundaries, in teaching hospitals and physicians offices or directly to patients in their homes.
2. Use 3D Medical, Surgical, Forensic Animation to Provide Legal “Testimony”
3D Medical Animation is extremely effective in visualizing the extent of physical damage to people (as well as vehicles and other items) as a result of accident, injury, a disease process, medical/surgical errors, and more.
Austin Visuals creates accurate anatomical reproductions that can detail how a person might have been affected by a medication, a surgery, a treatment, or an accident.
By comparing “normal” anatomy to the anatomy that has incurred insult, jurors and judges can easily understand complex expert testimony that is so often confusing.
Austin Visuals’ forensically accurate 3D Medical Animation often results in cases being setting during arbitration.
3. USE 3D MEDICAL AND SURGICAL ANIMATION TO EXPLAIN PROCEDURES
Any physician or member of a clinical surgical team will tell you that cameras in the operating theater cannot sufficiently capture a procedure to provide the best teaching and instruction.
Similarly, clinicians seeking to promote or explain new methods of treating medical patients in the physician’s office have neither the time to repeat the process over and over to colleagues or patients nor to reliably replicate situations to ensure consistent information sharing.
The most effective, efficient, and cost saving method to explain, teach, or share information that must be consistent and exacting in its communication is 3D Medical and Surgical Animation.
3D Surgical Animation of a new technique
4. 3D MEDICAL ANIMATION PATIENT EDUCATION VIDEOS
Of course, the medical and surgical professionals and innovators aren’t the only ones who can benefit from 3D Medical Animation for education. Patients and their families are helped immeasurably by seeing and gaining understand about how new treatments and interventions can aid and accelerate their recovery.
3D Medical Animation Patient Education Videos are also important to schools, fire stations, police officers and others who want or need to learn important life saving techniques like CPR.
5. 3D MEDICAL ANIMATION CAN CALM PEDIATRIC PATIENTS
Being in the hospital is traumatic for adults, but for kids it’s even scarier. That’s why so many pediatric departments in general hospitals or dedicated children’s hospitals integrate teddy bears and other cuddly critters into their treatment plans.
Some Children’s Hospitals even use teddy bears as part of their branding.
SO WHAT DOES THAT HAVE TO DO WITH 3D MEDICAL ANIMATION?
What it means is 3D Medical Animation can combine its unique ability to teach and explain with a special compassionate approach directed to the youngest patients (and their parents, grandparents, or guardians).
Imagine a child undergoing chemotherapy who can watch a 3D Animated video telling him or her what is happening, using a teddy bear or other friendly creature as the patient. Imagine a child getting ready for surgery, watching a 3D Animated surgical video featuring a teddy bear telling and showing them everything is going to be all right and that someone cares.
Hospitals can use bears or other comforting creatures in animated videos to reassure children while letting them know what is going to happen during treatment. Here’s an example Austin Visuals did for Hallmark that could be adapted to healthcare:
6. Which Brings US to other Uses for 3D Medical Animation in Advertising and Promoting Physician Practices, new Surgical or Medical Services, and Medical Device Innovations
One of the most significant challenges to health care marketers is establishing a point of difference for their facilities or services in the highly regulated business of health care.
No one wants to buy what healthcare marketers are selling, because no one wants to be ill. Yet, when someone has an accident, injury, suffer from a disease, their need is sudden and intense. Patients need to know, from information they have found and trusted BEFORE an incident, where to go and who to consult.
Explainer videos, educational videos, and promotional videos can assist in marketing and establishing a “brand” identity cost efficiently online and in facility by:
• Promoting Wellness and Prevention like flu vaccine programs
• Promoting Physician Practices with waiting room and online videos
• Introducing of new surgical and medical services
• Opening of new departments
• Detailing General Awareness
• Telling Patient Stories (while adhering to HIPPA regulations)
3D Medical Animation is memorable.
Patient Education videos are well received by any age group.
Surgery videos highlight new techniques.
7. 3D Medical Animation Explains Scientific Research
When researchers reach toward the unknown to develop new cures or treatment they must find funding, offer proof of clinical trials, convince clinicians to use their product once approval is reached, set forth a clear point of difference to the marketplace, and make a profit.
3D Medical Animation can benefit them every step of the way.
3D Medical Animation can demonstrate how medicine works in the human body from the molecular level at a single point or over time.
3D Medical Animation provides clear, consistent, accurate information to all publics.